Marketing Strategy Manager - English speaker

Fever Up
Hong Kong, Shanghai
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Analytical mindset","Forecasting","P&L decision-making","Executive communication","Cross-functional collaboration"]

Own the end-to-end APAC marketing strategy, driving demand, visibility, and long-term growth across Fever’s portfolio of high-impact experiences. Lead multi-channel campaigns in China’s digital ecosystem (WeChat/Alipay Mini Programs, ByteDance Ocean Engine, Xiaohongshu, Baidu) to deliver strong ROI. Build and manage KOL/KOC and MCN strategy, optimize paid performance on Tencent Ads and ByteDance, and coordinate across creative, product, CRM, content, and media to execute unified, localized campaigns while managing APAC region P&L.

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FursaFursa
Fever Up
Fever Up
2 days ago

Marketing Strategy Manager - English speaker

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Job Summary

Own the end-to-end APAC marketing strategy, driving demand, visibility, and long-term growth across Fever’s portfolio of high-impact experiences. Lead multi-channel campaigns in China’s digital ecosystem (WeChat/Alipay Mini Programs, ByteDance Ocean Engine, Xiaohongshu, Baidu) to deliver strong ROI. Build and manage KOL/KOC and MCN strategy, optimize paid performance on Tencent Ads and ByteDance, and coordinate across creative, product, CRM, content, and media to execute unified, localized campaigns while managing APAC region P&L.
Location: Hong Kong, Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end marketing strategy for APAC experiences, driving demand, visibility, and long-term growth.
  • •Develop scalable marketing strategies for exclusive APAC experiences, including strategic partner events and locally adapted Fever Originals.
  • •Lead multi-channel digital campaigns across WeChat, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu to ensure ROI.
  • •Design and manage KOL/KOC and MCN strategy, including identification, negotiation, and relationship management across China platforms.
  • •Oversee and optimize marketing budgets and take full ownership of the region P&L while using advanced data insights to refine marketing models.

Pay and Benefits

Perks:Event DiscountLanguage Learning

Key Requirements

  • •8+ years of digital and growth marketing experience, including hands-on expertise in the Chinese digital ecosystem.
  • •Deep working knowledge of China’s platform landscape (WeChat, Alipay, Douyin, Xiaohongshu, Tencent Ads, Bilibili, Baidu) and discovery-to-purchase journeys.
  • •Experience designing and executing KOL/KOC campaigns and negotiating with MCNs, including understanding fee structures and tiering.
  • •Strong analytical mindset with performance metrics, forecasting, and P&L-driven decision-making.
  • •Native/bilingual English; professional Mandarin Chinese strongly preferred, with an excellent ability to communicate with partners and internal teams.
Experience:8+ yearsDigital marketingGrowth marketingChinese digital ecosystemKOL/KOC marketingEntertainment
Education:
Skills:Analytical mindsetForecastingP&L decision-makingExecutive communicationCross-functional collaboration
Languages:EnglishMandarin ChineseSpanish
Tech Stack:MetaTikTokGoogleWeChatWeChat Mini ProgramsWeChat PayAlipayAlipay Mini ProgramsDouyinToutiaoXiaohongshuTencent AdsBilibiliByteDance Ocean EngineBaiduKOLKOC

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn