Senior Copywriter (12 month FTC)

ASOS
London
Workplace: RemoteContractFunction: Content & Editorial (Writing/Editing)Skills: ["Leadership","Communication","Problem-solving","Organisation","Multitasking"]

Lead and manage the Copy team to deliver high-quality e-commerce copy at scale for ASOS product listing and display pages. Partner with senior leaders to meet KPIs/SLAs, uphold ASOS tone of voice, and write/sub-edit PDP and brand/category content. Build efficiencies through templates, SEO optimization, and AI-enabled workflows using GPT prompting, while developing the team through training, 1:1s, and succession planning.

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FursaFursa
ASOS
ASOS
1 day ago

Senior Copywriter (12 month FTC)

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Last checked: 17 minutes agoStatus: Live

Job Summary

Lead and manage the Copy team to deliver high-quality e-commerce copy at scale for ASOS product listing and display pages. Partner with senior leaders to meet KPIs/SLAs, uphold ASOS tone of voice, and write/sub-edit PDP and brand/category content. Build efficiencies through templates, SEO optimization, and AI-enabled workflows using GPT prompting, while developing the team through training, 1:1s, and succession planning.
Location: London
Workplace: Remote
Employment Type: Contract · 12 months
Job Function: Content & Editorial (Writing/Editing)
Seniority: Manager level

Key Responsibilities

  • •Manage copywriter direct reports and support creative/delivery strategy and succession planning.
  • •Ensure delivery of copy across BAU and projects, resourcing tasks appropriately with the Senior Copy & Localisation Manager.
  • •Maintain performance KPIs/SLAs and continuously improve quality and efficiency, including quality assurance against ASOS tone of voice.
  • •Deliver PDP copy for both manual and AI-generated workflows, leveraging GPT prompting to improve delivery efficiencies.
  • •Oversee sub-editing and writing of product descriptions, brand descriptions and category headers; optimize copy for SEO and cover senior admin/management duties when needed.

Pay and Benefits

Perks:Employee DiscountAnnual BonusAnnual LeavePrivate MedicalLearning Budget

Key Requirements

  • •Demonstrable e-commerce copy writing experience.
  • •Experience working within a content management system.
  • •Basic understanding of AI prompting and ability to work with AI-generated workflows.
  • •Basic working knowledge of Excel and strong editorial understanding with attention to detail.
  • •Excellent communication, problem-solving, multitasking, and ability to work in a pressurised environment.
Experience:E-commerceFashion retailContent management
Skills:LeadershipCommunicationProblem-solvingOrganisationMultitasking
Languages:English (UK)
Tech Stack:Content management systemAI promptingGPTExcelSEO

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
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