Leader principal•e — Marketing B2B, Spécialité Course

Drive B2B marketing strategy for national Run Specialty key accounts and regional Specialty Run/Outdoor channels. Build and apply a tiered end-to-end support approach that differentiates national and independent retail execution. Oversee integrated campaigns across in-store, digital, experiential, and media to elevate brand presence and customer velocity. Partner with Trade Marketing and Visual Merchandising, align with sales and PR teams, and use complex data and analytics to continuously innovate and measure performance.