Manager, Lifecycle Marketing

Freshworks
San Mateo
Workplace: HybridFull timeUSD 147,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Cross-functional collaboration"]

Lead Freshworks’ newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. Own lifecycle and nurture strategy for the Employee Experience (EX) product family, define journey framework tying paid and ABM touchpoints, and build a multi-touch attribution model. Manage and develop a small team of specialists to execute nurture programs across the full funnel for 501+ employee enterprise accounts, partnering across ABM, Digital, Content, Product, and Sales.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Freshworks
Freshworks
1 day ago

Manager, Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead Freshworks’ newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. Own lifecycle and nurture strategy for the Employee Experience (EX) product family, define journey framework tying paid and ABM touchpoints, and build a multi-touch attribution model. Manage and develop a small team of specialists to execute nurture programs across the full funnel for 501+ employee enterprise accounts, partnering across ABM, Digital, Content, Product, and Sales.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own lifecycle/nurture strategy and journey framework across the EX product family aligned to Freshworks’ 501+ enterprise ICP and ABM tiering model.
  • •Assign ownership across the lifecycle program portfolio and drive results against program KPIs.
  • •Lead multi-touch attribution build-out for Lifecycle (first/middle/last-touch) with Tooling/Analytics.
  • •Manage and develop a Lifecycle Marketing team, setting priorities across EX-wide and upmarket/whitespace nurture motions.
  • •Own end-to-end lead nurturing through pipeline in partnership with ABM, Digital Marketing, Content Strategy, and Sales; set up budget and target tracking.

Pay and Benefits

Salary: USD 147,000 - 180,000 annually

Key Requirements

  • •8–10+ years of B2B marketing experience, including significant lifecycle/nurture marketing at a global SaaS company.
  • •Experience building or scaling lifecycle programs for an Enterprise ICP and ABM-tiered account models.
  • •Hands-on experience with marketing automation (Marketo preferred) and CRM systems (Salesforce), including scoring models, triggers, and data synchronization.
  • •Working knowledge of multi-touch attribution models and marketing analytics.
  • •People management experience, or readiness to take on a first direct-report team.
Experience:8+ yearsB2BSaaSEnterpriseABMLifecycle marketing
Skills:Cross-functional collaboration
Languages:English
Tech Stack:MarketoSalesforce

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor