Head of EMEA Marketing

Zip
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Strategic planning","Pipeline and revenue focus","Cross-functional collaboration","Project management","Budget management"]

Lead Zip’s go-to-market marketing strategy across EMEA in a strategic, hands-on role. Own the regional marketing plan, localize global programs for multiple countries, and drive pipeline through field events, sponsorships, webinars, and ABM initiatives in close partnership with EMEA sales leadership. Coordinate across marketing teams, build shared GTM calendars and enablement, and measure program impact on pipeline, deal progression, and closed-won revenue while managing the EMEA budget.

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FursaFursa
Zip
Zip
1 day ago

Head of EMEA Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead Zip’s go-to-market marketing strategy across EMEA in a strategic, hands-on role. Own the regional marketing plan, localize global programs for multiple countries, and drive pipeline through field events, sponsorships, webinars, and ABM initiatives in close partnership with EMEA sales leadership. Coordinate across marketing teams, build shared GTM calendars and enablement, and measure program impact on pipeline, deal progression, and closed-won revenue while managing the EMEA budget.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own EMEA marketing strategy and create a regional marketing plan grounded in market and cultural nuances.
  • •Localize content, assets, webinars, ads, and event formats developed by US and corporate teams for EMEA markets.
  • •Plan, execute, and own hosted events, sponsorships, webinars, and community events that generate pipeline and relationships.
  • •Partner with EMEA sales leadership on sponsorships, field events, executive dinners, direct mail, ABM programs, and custom experiences to move deals forward.
  • •Build shared GTM calendars, campaign overviews, and enablement materials; measure program impact and optimize the regional strategy while managing the EMEA budget.
Travel: High travel

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityHealth InsuranceVisionDentalCommuter BenefitsPaid LeaveHome OfficeApple Equipment

Key Requirements

  • •10+ years of field, event, or regional marketing experience with senior/leadership experience, ideally in B2B SaaS or enterprise environments.
  • •Set regional marketing strategy and build plans aligned to business goals, scaling as the region grows.
  • •Localize marketing programs and content across multiple countries/markets in EMEA, accounting for language, cultural nuance, and buying behavior.
  • •Experience planning and running flagship conferences, executive dinners, and third-party sponsored trade shows.
  • •Tie field and event programs to pipeline and revenue outcomes, with strong ability to manage a regional budget and cross-functional collaboration.
Experience:B2B SaaSEnterpriseField marketingEventsRegional marketing
Skills:Strategic planningPipeline and revenue focusCross-functional collaborationProject managementBudget management

Company Brief

Zip
Provides buy-now-pay-later (BNPL) and digital payment solutions for consumers and merchants across multiple markets, enabling flexible payments, consumer credit, and merchant financing services.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2013
WebsiteLinkedIn