copywriter - kuvera

Cred
Bengaluru
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Copywriting","Brand voice","Influence","Creativity","Cross-functional collaboration"]

Create product and marketing assets for CRED’s wealth platform and Kuvera, from in-app messaging to WhatsApp, push notifications, and email. Define and refine Kuvera’s voice across products, marketing, and campaigns, shaping how every feature speaks. Lead multi-channel campaign execution, collaborating with PR, product, and design to drive action, influence perception, and build brand affinity with strong intent and creativity.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Cred
Cred
1 month ago

copywriter - kuvera

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Create product and marketing assets for CRED’s wealth platform and Kuvera, from in-app messaging to WhatsApp, push notifications, and email. Define and refine Kuvera’s voice across products, marketing, and campaigns, shaping how every feature speaks. Lead multi-channel campaign execution, collaborating with PR, product, and design to drive action, influence perception, and build brand affinity with strong intent and creativity.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Work on CRED’s wealth platform and Kuvera to create product and marketing assets, including in-app messaging, WhatsApp, push notifications, email, and more.
  • •Define and refine Kuvera’s voice across products, marketing, and campaigns, deciding how every feature speaks.
  • •Take marketing campaigns from concept to execution across multiple channels including in-app communication, offline activations, and social content.
  • •Collaborate with internal teams like PR, product, or design to ensure ideas don’t happen in silos.
  • •Drive impact by shaping perception, driving action, and building brand affinity with intent and creativity.

Key Requirements

  • •Experience writing across different mediums and channels, with clear understanding of how formats differ (e.g., email vs tweet, push vs WhatsApp).
  • •Ability to write within a brand’s tone of voice and personality, including understanding the difference between funny and witty copy.
  • •Knowledge/experience about investment industry, products, and relevant jargons.
  • •Ability to switch between writing for different products and business lines without losing coherence.
  • •Experience creating beyond job duties (e.g., blog, newsletter, or other personal projects).
Experience:WealthInvestment
Skills:CopywritingBrand voiceInfluenceCreativityCross-functional collaboration

Company Brief

Cred
CRED is an Indian fintech platform that rewards users for paying credit card bills, offering curated financial products, rewards, and lending services to creditworthy customers through a membership-based app.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Bengaluru, India
Founded: 2018
WebsiteLinkedIn