SR LEAD MARKETING MANAGER

Lumen
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Prioritization","Communication","Collaboration","Data-driven optimization","Self-reliance"]

Own regional go-to-market and demand generation for the Japan market by aligning marketing with Sales, APAC Marketing, and Product priorities. Build and execute integrated campaigns across digital and physical channels to drive awareness, qualified leads, and pipeline impact. Localize messaging and campaign assets for Japanese enterprise customers, monitor performance with KPIs and analytics, and report outcomes to APAC leadership.

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FursaFursa
Lumen
Lumen
15 hours ago

SR LEAD MARKETING MANAGER

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own regional go-to-market and demand generation for the Japan market by aligning marketing with Sales, APAC Marketing, and Product priorities. Build and execute integrated campaigns across digital and physical channels to drive awareness, qualified leads, and pipeline impact. Localize messaging and campaign assets for Japanese enterprise customers, monitor performance with KPIs and analytics, and report outcomes to APAC leadership.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Collaborate with Japan Sales, APAC Marketing, Product, and cross-functional stakeholders to align marketing activities with local priorities and regional plans.
  • •Develop and execute integrated demand generation programs across physical and digital channels to drive awareness, engagement, qualified leads, and pipeline contribution.
  • •Partner with Sales on target accounts and account-based marketing initiatives to improve conversion to sales opportunities.
  • •Localize global and regional marketing content (messaging, campaign assets, presentations, and customer-facing materials) for Japanese enterprise relevance.
  • •Track KPIs, monitor market/customer/competitive activity and campaign performance, and provide regular Japan/APAC leadership updates on outcomes and pipeline impact.

Pay and Benefits

Perks:Health InsuranceDentalVision401kGym MembershipLearning Budget

Key Requirements

  • •5+ years’ enterprise B2B experience in regional marketing in Japan.
  • •Strong digital marketing expertise to lead, optimize, and scale measurable digital programs.
  • •Strong experience running marketing campaigns and end-to-end marketing ownership (ideally in a startup or scale-up).
  • •Business-level English proficiency required; native or fluent Japanese required.
  • •Understanding of Japanese business culture and local regulations for Japanese enterprise expectations.
Experience:Enterprise B2BTelecomCybersecurityService providerStartupScale-up
Skills:PrioritizationCommunicationCollaborationData-driven optimizationSelf-reliance
Languages:EnglishJapanese

Company Brief

Lumen
Provides integrated communications, network, edge cloud, and security services to enterprise, government, and carrier customers, operating a global fiber network and delivering connectivity and managed IT solutions.
Industry: Telecommunications
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Monroe, United States
WebsiteLinkedIn