Industry Marketing Manager Consumer Packaging

LyondellBasell
Rotterdam
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Negotiation","Data-driven analysis","Results orientation","Proactive improvement"]

Own the regional strategy for the Consumer Packaging end market (flexible and rigid) by translating value-chain and consumer insights into compelling value propositions. Build and maintain a network across stakeholders, identify unmet customer needs, and partner with application development and commercial marketing to steer new business and define price strategy. Lead strategic guidance to grow sales and profitability through innovation and inorganic growth across the value chain.

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LyondellBasell
LyondellBasell
1 month ago

Industry Marketing Manager Consumer Packaging

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Last checked: 18 hours agoStatus: Live

Job Summary

Own the regional strategy for the Consumer Packaging end market (flexible and rigid) by translating value-chain and consumer insights into compelling value propositions. Build and maintain a network across stakeholders, identify unmet customer needs, and partner with application development and commercial marketing to steer new business and define price strategy. Lead strategic guidance to grow sales and profitability through innovation and inorganic growth across the value chain.
Location: Rotterdam
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and maintain detailed analysis of sub-market segments, including drivers, stakeholders, competitive forces, and winning customer/product portfolios.
  • •Understand inter-material replacement and megatrends affecting the end market; develop deep knowledge of trends, consumer preferences, customer needs, and competitive dynamics.
  • •Define strategy by sub-market segments and coordinate strategy implementation with internal stakeholders across AD, R&D, commercial management, sales, and business development.
  • •Develop the industry network and manage strategic partnerships with external stakeholders such as brand owners, machinery makers, regulators, distributors, co-manufacturers, and industry associations.
  • •Define value proposition and initial price strategy for new products, coordinate launch support, and prepare materials for marketing communication activities.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Master’s or bachelor’s degree.
  • •Minimum 10 years’ experience in marketing or product management within the Consumer Packaging Industry.
  • •Good technical understanding of polyolefins products and alternative products and solutions for the Food Consumer Packaging industry (flexible and/or rigid).
  • •Experience with packaging development and/or packaging marketing.
  • •Project exposure or Project Management experience.
Experience:Consumer packaging
Education:Bachelor's
Skills:Strategic thinkingNegotiationData-driven analysisResults orientationProactive improvement
Tech Stack:OutlookSAP R3ExcelWordPowerpoint

Company Brief

LyondellBasell
Global chemical company producing plastics, chemicals, and refining products for industries including packaging, automotive, and construction. Operates manufacturing sites and technology licensing worldwide, focusing on polymer solutions and sustainability initiatives.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 2009
Glassdoor
Glassdoor: 3.6
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