Trade Marketing Manager (Americas)

Kayali
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Communication skills","Stakeholder influence","Creativity","Outside-of-the-box thinking"]

Lead and coordinate end-to-end trade marketing efforts across the Americas, translating global brand strategy into channel-specific plans that drive business results and market share. Own the trade and events budget, sampling, sets, visual merchandising, and retailer presentations—partnering with Account Management and the Retailer Dotcom Manager. Manage trade show and in-store execution, oversee promotional programs and toolkits, and align assets and content briefs with Global Brand Marketing.

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Kayali
Kayali
2 days ago

Trade Marketing Manager (Americas)

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Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 8 months ago

Job Summary

Lead and coordinate end-to-end trade marketing efforts across the Americas, translating global brand strategy into channel-specific plans that drive business results and market share. Own the trade and events budget, sampling, sets, visual merchandising, and retailer presentations—partnering with Account Management and the Retailer Dotcom Manager. Manage trade show and in-store execution, oversee promotional programs and toolkits, and align assets and content briefs with Global Brand Marketing.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Architect and steer 360 trade marketing strategy across the Americas and execute components of approved integrated brand plans.
  • •Own go-to-market plans for new innovations, promotions, seasonal events, and visual merchandising, including retailer-facing GTM decks and presentations.
  • •Manage trade marketing and events budget, establish KPIs, evaluate profitability, and optimize trade spend allocation.
  • •Own annual sampling plans and full-year sets offering, including omni-channel sampling, gifting moments, post-mortems, and loyalty programs.
  • •Lead experiential trade shows and events across the Americas, managing agency/vendor partners and partnering cross-functionally for execution.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid LeaveEmployee Discounts

Key Requirements

  • •5+ years of trade marketing or retail marketing experience, ideally in beauty, fragrance, or luxury.
  • •Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • •Demonstrated experience managing a trade and/or co-op budget with accountability for ROI.
  • •Experience with end-to-end beauty product launches and retail strategy/assortment planning.
  • •Advanced Excel to build plans, budgets, and ROI models from multiple data sources, with strong financial acumen.
Experience:5+ yearsBeautyFragranceRetailLuxury
Education:Bachelor's in Business, Marketing, Communications
Skills:Analytical skillsCommunication skillsStakeholder influenceCreativityOutside-of-the-box thinking
Tech Stack:Excel

Company Brief

Kayali
Kayali is a niche fragrance brand founded by Huda Kattan and Mona Kattan, offering luxury perfumes inspired by Middle Eastern and global scent traditions. The brand is part of the Huda Beauty family and focuses on premium, long-lasting fragrances.
Industry: Beauty & Personal Care
Company Size: Small (11 to 50 employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 2018
Website