Senior Manager Customer Engagement.NEO - MBP.Retail Banking Group RBG-MBPKLTD

Mashreq
Pakistan
Workplace: OnsiteFull timeFunction: Banking, Lending & CreditExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Relationship building","Analytical","Problem-solving","Team collaboration"]

Senior Manager Customer Engagement leads designing, executing, and optimizing cross-channel customer engagement campaigns for Existing to Bank clients in the Mashreq MBP Retail Banking group. Collaborates with Marketing, Analytics, Compliance, and Technology to deliver data-driven, compliant campaigns, owning planning, execution, optimization, budget, and cross-functional governance to drive engagement, deposits growth, and product uptake.

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FursaFursa
Mashreq
Mashreq
3 months ago

Senior Manager Customer Engagement.NEO - MBP.Retail Banking Group RBG-MBPKLTD

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Last checked: 15 hours agoStatus: Live

Job Summary

Senior Manager Customer Engagement leads designing, executing, and optimizing cross-channel customer engagement campaigns for Existing to Bank clients in the Mashreq MBP Retail Banking group. Collaborates with Marketing, Analytics, Compliance, and Technology to deliver data-driven, compliant campaigns, owning planning, execution, optimization, budget, and cross-functional governance to drive engagement, deposits growth, and product uptake.
Location: Pakistan
Workplace: Onsite
Employment Type: Full time
Job Function: Banking, Lending & Credit
Seniority: Sr. Manager level

Key Responsibilities

  • •Campaign Planning & Execution: Support end-to-end campaign planning and own execution of customer engagement campaigns aligned with individual business strategy for Existing to Bank customers.
  • •Performance Tracking & Optimization: Monitor campaign performance using metrics such as signups, engagement, conversions and ROI; leverage analytics to generate insights and improvements.
  • •Cross-Functional Coordination: Work with Marketing, Analytics, Compliance, and Sales/Product Owners to align messaging, audience, and calendar; ensure timely execution across channels.
  • •Campaign budget management: Budget campaigns, monitor budget utilization, and track profitability.
  • •Regulatory & Risk Compliance: Ensure campaign content and execution comply with regulatory guidelines and data privacy standards.

Key Requirements

  • •Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
  • •Minimum 5 years of portfolio campaigns management experience.
  • •Excellent influencing, communication and interpersonal skills, with the ability to work collaboratively with external partners and cross-functional teams.
  • •Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  • •In-depth knowledge of digital banking trends, technologies, and customer behaviors.
Experience:5+ yearsBankingFinancial services
Education:Bachelor's
Skills:CommunicationRelationship buildingAnalyticalProblem-solvingTeam collaboration
Languages:English
Tech Stack:Data analyticsA/B testingDashboards

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor