Senior Brand Director

Delivery Hero
Singapore
Workplace: HybridFull timeFunction: Executive & General ManagementExperience: 15+ yearsSkills: ["Strategic leadership","Cross-functional collaboration","Creative leadership","Business acumen","Operational excellence"]

Lead end-to-end brand management for foodpanda, foodora, and Yemeksepeti across 17 markets spanning Europe, Turkey, and APAC. Own holistic brand identity and local-but-unified brand vision, define USPs and communication strategy, and drive media strategy, planning, and spend efficiency. Be accountable for core brand KPIs (awareness, ToM, CTR), oversee creative and production across design/video/motion/photo, and manage teams and agencies while translating brand research into actionable insights.

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Delivery Hero
Delivery Hero
21 hours ago

Senior Brand Director

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Lead end-to-end brand management for foodpanda, foodora, and Yemeksepeti across 17 markets spanning Europe, Turkey, and APAC. Own holistic brand identity and local-but-unified brand vision, define USPs and communication strategy, and drive media strategy, planning, and spend efficiency. Be accountable for core brand KPIs (awareness, ToM, CTR), oversee creative and production across design/video/motion/photo, and manage teams and agencies while translating brand research into actionable insights.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define and maintain a unified yet locally resonant brand vision across 17 markets for foodpanda, foodora, and Yemeksepeti.
  • •Develop core USPs and communication strategy, including strategy for business verticals within the brands such as quick commerce and subscription programs.
  • •Own overarching media strategy, planning, and execution to optimize media mix and spend efficiency for reach and frequency.
  • •Drive key brand metrics including Brand Awareness, Top of Mind (ToM), and ensure strong CTR performance on product and design assets.
  • •Lead creative and production processes (graphic design, videography, motion design, and photography) and manage teams and agency partners while ensuring brand integrity.

Key Requirements

  • •15+ years of experience managing multinational consumer brands and building brand strategy and content across cross-functional teams.
  • •Proven experience managing brands across diverse multi-region markets, with experience in Europe, Turkey, and APAC preferred.
  • •Deep working knowledge of large-scale media strategy, media buying, and translating brand research/consumer data into actionable creative strategies.
  • •Strong business acumen to design and assess brand and product marketing assets that drive CTR and conversion as well as long-term equity.
  • •Creative leadership to guide the full creative process from concept through production and localization, with strong design and production literacy.
Experience:15+ yearsConsumer brandsMulti-regionMedia strategyBrand research
Skills:Strategic leadershipCross-functional collaborationCreative leadershipBusiness acumenOperational excellence
Languages:English

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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Glassdoor: 3.4
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