15 hours ago

TikTok Shop - Campaign Strategist (Vietnam)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Own end-to-end campaign strategy for TikTok Shop platform/category-level initiatives, translating GMV, market share, and ROI goals into pacing, resource allocation, and campaign levers. Manage budgets and subsidy/traffic/placement allocation to maximize ROI and dynamically hit targets. Partner with category/merchant teams on supply and user-side engagement, while building campaign KPI frameworks (GMV, ROI, CVR) and running post-campaign reviews to continuously refine playbooks. Lead cross-functional execution across Product, Data, Category, and Commercial teams.

Location: Ho Chi Minh City

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Design platform/category campaign strategies focused on GMV growth and efficiency, including pacing and resource allocation.
•Manage campaign budgets and allocation of subsidies, traffic, and placements to maximize ROI and hit targets.
•Partner with category/merchant teams on supply strategy and build user-side engagement/conversion strategies via segmentation.
•Build and own campaign KPI frameworks (GMV, ROI, CVR, subsidy efficiency) and run deep-dive analyses to identify drivers and bottlenecks.
•Collaborate cross-functionally with Product, Data, Category, and Commercial teams, align stakeholders, and drive development of campaign tools/platform capabilities.

Key Requirements

•Minimum Bachelor's degree or above.
•5+ years of experience in e-commerce, growth strategy, or campaign strategy.
•Strong data-driven mindset to analyze data and turn insights into actionable strategies.
•Solid understanding of e-commerce metrics and growth mechanics (GMV, ROI, CVR, etc.).
•Proficiency in English.

Experience:5+ yearsE-commerceGrowth strategyCampaign strategy

Education:Bachelor's

Skills:Data-driven mindsetStakeholder managementCross-functional collaborationAnalytical thinkingStrategic planning

Languages:English

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

15 hours ago

TikTok Shop - Campaign Strategist (Vietnam)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Ho Chi Minh City

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Design platform/category campaign strategies focused on GMV growth and efficiency, including pacing and resource allocation.
•Manage campaign budgets and allocation of subsidies, traffic, and placements to maximize ROI and hit targets.
•Partner with category/merchant teams on supply strategy and build user-side engagement/conversion strategies via segmentation.
•Build and own campaign KPI frameworks (GMV, ROI, CVR, subsidy efficiency) and run deep-dive analyses to identify drivers and bottlenecks.
•Collaborate cross-functionally with Product, Data, Category, and Commercial teams, align stakeholders, and drive development of campaign tools/platform capabilities.

Key Requirements

•Minimum Bachelor's degree or above.
•5+ years of experience in e-commerce, growth strategy, or campaign strategy.
•Strong data-driven mindset to analyze data and turn insights into actionable strategies.
•Solid understanding of e-commerce metrics and growth mechanics (GMV, ROI, CVR, etc.).
•Proficiency in English.

Experience:5+ yearsE-commerceGrowth strategyCampaign strategy

Education:Bachelor's

Skills:Data-driven mindsetStakeholder managementCross-functional collaborationAnalytical thinkingStrategic planning

Languages:English

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn