Social Strategy & Planning Manager (UAE National )

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Communication","Analytical mindset","Creative problem-solving"]

Own the strategy, planning, and execution of always-on paid digital/social channels to drive revenue growth and cost efficiency. Lead and mentor channel leads and specialists, set quarterly and annual performance targets, and manage multi-million-dollar budgets. Partner with analytics, data, finance, brand, CRM, and e-commerce teams to improve forecasting, attribution, reporting, and customer journeys. Continuously test and optimize using robust experimentation and reporting tools.

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Etihad Aviation Group
Etihad Aviation Group
1 day ago

Social Strategy & Planning Manager (UAE National )

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Last checked: 2 hours agoStatus: Live

Job Summary

Own the strategy, planning, and execution of always-on paid digital/social channels to drive revenue growth and cost efficiency. Lead and mentor channel leads and specialists, set quarterly and annual performance targets, and manage multi-million-dollar budgets. Partner with analytics, data, finance, brand, CRM, and e-commerce teams to improve forecasting, attribution, reporting, and customer journeys. Continuously test and optimize using robust experimentation and reporting tools.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead the strategy, planning, and execution of always-on paid digital channels to drive revenue growth and cost efficiency.
  • •Manage and mentor a team of channel leads and specialists, fostering a data-driven culture.
  • •Define annual and quarterly performance marketing targets aligned with commercial goals and global campaign plans.
  • •Oversee multi-million-dollar digital budgets to ensure optimal allocation, pacing, and maximum ROI.
  • •Collaborate across analytics, data, finance, brand, Marketing, CRM, and e-commerce teams to improve forecasting, attribution, reporting, and customer journeys.

Key Requirements

  • •7+ years of experience in digital or performance marketing, including 3+ years in a managerial or leadership role.
  • •Proven track record managing multi-channel campaigns and large digital media budgets (USD 20M+ annually).
  • •Commercial understanding of Paid Social, Programmatic, PPC, SEO, and Affiliate ecosystems with hands-on experience in at least two channels.
  • •Strong command of analytics and data tools including Adobe Analytics, GA4, SA360, Meta Ads Manager, DV360, BigQuery, and LookerStudio/Power BI.
  • •Bachelor’s degree in marketing, Business, or a related field (master’s degree is an advantage).
Experience:7+ yearsAirlineTravelE-commerce
Education:Bachelor's in marketing, Business, or a related field
Skills:LeadershipCollaborationCommunicationAnalytical mindsetCreative problem-solving
Languages:English (UK)
Tech Stack:Paid SocialProgrammaticPPCSEOAffiliateAdobe AnalyticsGA4SA360Meta Ads ManagerDV360BigQueryLookerStudioPower BIA/B testingGoogleTikTok

Eligibility

Nationality:UAE National

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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