3 weeks ago

Manager, Global Social Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Lead global social marketing for the Gearbox portfolio, including the Borderlands franchise, within the Digital Community Marketing team. Support the social marketing vision and strategy, execute social campaigns across the franchise lifecycle, and develop audience-insight-driven campaign plans. Own engagement and growth performance metrics with reporting on channel engagement and player sentiment. Steer social creative ideation, collaborate with cross-functional partners, and present recommendations to influence product and marketing roadmaps.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Serve as the social marketing expert, collaborating cross-functionally to prioritize and execute social marketing workstreams and campaigns.
•Collaborate with the Sr. Manager on global social marketing strategy and social marketing vision for the portfolio.
•Develop and execute social marketing campaigns from audience insights aligned to target audiences.
•Create and analyze social engagement and growth performance metrics, providing reporting on campaign and player sentiment.
•Steer creative ideation and social content development for best-in-class campaign launches and report findings to stakeholders.

Pay and Benefits

Salary: USD 100,200 - 135,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401k

Key Requirements

•4-6+ years of experience as a Global Social Marketing leader in live service games.
•Expertise crafting integrated social marketing strategies across channels and touchpoints.
•Deep knowledge of global community and social platform nuances, especially Twitch, YouTube, Discord, TikTok, Reddit, and Steam.
•Strong proficiency with social marketing and reporting tools, with an understanding of how to deliver and interpret metrics.
•Excellent written/interpersonal communication plus presentation skills and strong team management/cross-functional leadership.

Experience:4-6 yearsLive service gamesGamingVideo games

Skills:Cross-functional collaborationProject managementProactivityCommunicationPresentation skills

Languages:English

Company Brief

Website

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