Senior Manager, Content & Community Marketing

Headway
United States
Workplace: RemoteFull timeUSD 180,000 - 225,000 annuallyFunction: Marketing & GrowthSkills: ["Strategy","Program management","Measurement","Community building"]

Own the strategy and execution of a provider community from the ground up, bringing together program design, event planning, channels, and advocate infrastructure. Create a member journey that turns newly onboarded providers into champions and public advocates. Pair content and community to build belonging, capture provider stories, and scale a social proof engine, while measuring engagement and reallocating to what drives outcomes.

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FursaFursa
Headway
Headway
11 hours ago

Senior Manager, Content & Community Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the strategy and execution of a provider community from the ground up, bringing together program design, event planning, channels, and advocate infrastructure. Create a member journey that turns newly onboarded providers into champions and public advocates. Pair content and community to build belonging, capture provider stories, and scale a social proof engine, while measuring engagement and reallocating to what drives outcomes.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and own the provider community strategy, including what community means at Headway and how it maps to business goals.
  • •Design the full provider member journey from onboarding to champion and public advocate, including programs, milestones, and recognition structures.
  • •Establish the right mix of community channels, events, and experiences, evaluating what works and what should evolve.
  • •Lead content and programming strategy for each channel, including topics, formats, voices, and cadences.
  • •Manage community channels day to day (moderation, surfacing contributions, routing feedback) and build a brand-champion system for ambassador programming and social proof.

Pay and Benefits

Salary: USD 180,000 - 225,000 annually
Perks:EquityHealth InsuranceDentalVision401kRemote WorkParental LeavePaid LeaveHsa/fsa

Key Requirements

  • •Built and scaled a digital community with business results beyond engagement metrics.
  • •Designed and produced in-person and virtual events that created genuine belonging and loyalty.
  • •Launched an ambassador or advocacy program and can explain how you converted fans into advocates and advocates into growth.
  • •Treats community as a relationship engine and is accountable to business outcomes, not vanity metrics.
  • •Strong opinions on how content and community work together, including format and channel fit.
Experience:Digital community
Skills:StrategyProgram managementMeasurementCommunity building

Company Brief

Headway
Headway is a technology-driven mental health platform that connects patients with licensed therapists and streamlines insurance-based mental healthcare access for providers and practices across the United States.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: New York, United States
Founded: 2017
Website