Salesforce

2 days ago

Senior Product Marketing Lead, SMB Messaging

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 53 minutes agoStatus: Live

Job Summary

Own the messaging and positioning foundation for Salesforce’s Small and Medium Business segment, including the SMB master messaging framework and the research that validates it. Lead buyer and customer research (interviews, win/loss, competitive monitoring) and translate insights into differentiated B2B messaging. Partner with brand, campaigns, and agency teams to develop content and creative campaigns, aligning senior stakeholders through clear POV and compelling storytelling.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the SMB master messaging framework and ensure all downstream assets reflect it.
•Design and run buyer and customer research to stay ahead of the market and share usable strategic clarity.
•Translate the messaging framework into content and creative campaigns with brand, campaigns, and agency partners.
•Serve as the messaging authority for product managers, AEs, and exec stakeholders, presenting points of view and driving alignment.
•Lead work across a multi-product portfolio to maintain a clear and differentiated SMB story.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually

Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife Insurance401kEquityTime Off

Key Requirements

•8+ years in B2B product marketing with meaningful time in SaaS or technology.
•Exceptional writing and strategic thinking, able to move between research debriefs, messaging documents, and creative briefs.
•Deep experience creating B2B messaging and positioning frameworks from first principles through final copy.
•Hands-on experience designing and running buyer or customer research (not just commissioning).
•Comfort distilling a broad, multi-product portfolio into a coherent, simple story while holding a strong point of view under pressure.

Experience:8+ yearsB2BSaaSTechnology

Skills:Strategic thinkingWritingResearchCampaign brief writingStakeholder alignment

Tech Stack:AI

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

2 days ago

Senior Product Marketing Lead, SMB Messaging

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 53 minutes agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the SMB master messaging framework and ensure all downstream assets reflect it.
•Design and run buyer and customer research to stay ahead of the market and share usable strategic clarity.
•Translate the messaging framework into content and creative campaigns with brand, campaigns, and agency partners.
•Serve as the messaging authority for product managers, AEs, and exec stakeholders, presenting points of view and driving alignment.
•Lead work across a multi-product portfolio to maintain a clear and differentiated SMB story.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually

Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife Insurance401kEquityTime Off

Key Requirements

•8+ years in B2B product marketing with meaningful time in SaaS or technology.
•Exceptional writing and strategic thinking, able to move between research debriefs, messaging documents, and creative briefs.
•Deep experience creating B2B messaging and positioning frameworks from first principles through final copy.
•Hands-on experience designing and running buyer or customer research (not just commissioning).
•Comfort distilling a broad, multi-product portfolio into a coherent, simple story while holding a strong point of view under pressure.

Experience:8+ yearsB2BSaaSTechnology

Skills:Strategic thinkingWritingResearchCampaign brief writingStakeholder alignment

Tech Stack:AI

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor