Director, Creative Strategy

hims & hers
United States
Workplace: RemoteFull timeUSD 190,000 - 240,000 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Creative strategy","Analytical thinking","Data-driven decision making","Cross-functional collaboration","Ownership mindset"]

Drive the Hims creative strategy for performance marketing, turning customer insight and performance data into creative hypotheses, scripts, and production-ready briefs. Lead a multidisciplinary creative pod and build feedback loops across Creative, Growth, and Media Buying to test, learn, and scale winning ideas across Meta, YouTube, TikTok, and emerging channels. Ensure creative accuracy across product, clinical, legal, and brand teams while operating within healthcare marketing guardrails.

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FursaFursa
hims & hers
hims & hers
1 day ago

Director, Creative Strategy

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Last checked: 7 hours agoStatus: Live

Job Summary

Drive the Hims creative strategy for performance marketing, turning customer insight and performance data into creative hypotheses, scripts, and production-ready briefs. Lead a multidisciplinary creative pod and build feedback loops across Creative, Growth, and Media Buying to test, learn, and scale winning ideas across Meta, YouTube, TikTok, and emerging channels. Ensure creative accuracy across product, clinical, legal, and brand teams while operating within healthcare marketing guardrails.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Own creative strategy for the Hims brand across performance marketing channels, ensuring creative drives business results and brand consistency.
  • •Develop creative hypotheses, concepts, scripts, and production-ready briefs using performance data, customer insights, and market trends.
  • •Lead a multidisciplinary creative pod and establish high standards for creative strategy and briefing grounded in customer insight, hypothesis, and measurable success criteria.
  • •Create feedback loops across Creative, Growth, and Media Buying to continuously improve performance and creative effectiveness.
  • •Partner with Product, Clinical, Legal, and Brand teams to ensure creative reflects products accurately and meets regulatory requirements.

Pay and Benefits

Salary: USD 190,000 - 240,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveParental Leave401kEquity

Key Requirements

  • •Strong portfolio of performance creative that has won at scale on paid social, including the work, data behind it, and customer insight.
  • •8+ years of experience in creative strategy, content strategy, or performance creative, ideally in-house at a high-growth ecommerce or DTC brand, including leading teams.
  • •Deep expertise creating performance creative for Meta, TikTok, YouTube, and other performance channels with platform-specific best practices.
  • •Data fluency to analyze ad performance, identify actionable patterns, and let evidence drive creative decisions.
  • •Experience managing multidisciplinary creative teams and collaborating with remote or distributed post-production teams.
Experience:DTCEcommercePaid socialPerformance marketingTelehealth
Skills:Creative strategyAnalytical thinkingData-driven decision makingCross-functional collaborationOwnership mindset
Tech Stack:MetaYouTubeTikTok

Company Brief

hims & hers
A telehealth and consumer wellness platform offering personalized care and products across sexual health, hair, mental health, dermatology, weight loss and primary care via digital consultations, prescriptions, and fulfillment.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2017
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Glassdoor: 2.9
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