Director, Freshworks Internal Creative Services

Freshworks
San Mateo
Workplace: HybridFull timeUSD 215,000 - 265,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Communication","Executive presence","Cross-functional collaboration","Systems thinking","Creative craft"]

Lead and scale the in-house internal creative studio as a center of excellence for brand, demand generation, product marketing, sales, events, and digital experiences. Define and evolve Freshworks’ visual expression, direct creative development across campaigns and multi-format deliverables, and build scalable creative operations with agency-level rigor. Drive adoption of AI-assisted design tools, maintain a design system and asset library, measure creative performance, and grow a multidisciplinary creative team.

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FursaFursa
Freshworks
Freshworks
1 month ago

Director, Freshworks Internal Creative Services

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Job Summary

Lead and scale the in-house internal creative studio as a center of excellence for brand, demand generation, product marketing, sales, events, and digital experiences. Define and evolve Freshworks’ visual expression, direct creative development across campaigns and multi-format deliverables, and build scalable creative operations with agency-level rigor. Drive adoption of AI-assisted design tools, maintain a design system and asset library, measure creative performance, and grow a multidisciplinary creative team.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own and operate Freshworks’ internal creative studio as a center of excellence for brand, demand generation, product marketing, sales, and regional teams.
  • •Define and evolve the visual and creative expression of the Freshworks brand to ensure consistency and quality across channels.
  • •Lead creative development across deliverables including campaigns, digital/social assets, presentations, event materials, video, motion graphics, and sales collateral.
  • •Build scalable creative operations with intake workflows, briefing processes, project management systems, and quality review frameworks.
  • •Drive adoption of AI-assisted design tools, establish an asset library/design system for self-serve creation, and build/lead a team of creative leaders and producers.

Pay and Benefits

Salary: USD 215,000 - 265,000 annually

Key Requirements

  • •10+ years of experience in creative direction, brand design, or in-house studio leadership, with at least 3 years managing multidisciplinary creative teams.
  • •A strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts.
  • •Deep understanding of visual design, art direction, motion, and how creative drives business outcomes.
  • •Experience building and scaling an in-house creative function, including operations, process, and team structure.
  • •Fluency in Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools.
Experience:10+ yearsB2B SaaSTechnology marketing
Skills:CommunicationExecutive presenceCross-functional collaborationSystems thinkingCreative craft
Languages:English
Tech Stack:FigmaAdobe Creative SuiteAI-assisted design toolsDesign systemAsset library

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor