Product Marketing Manager - LATAM

WeTravel
Colombia
Workplace: RemoteFull timeUSD 25,000 - 40,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Storytelling","Organization","Data analysis","Collaboration"]

Own end-to-end feature marketing for WeTravel, translating newly shipped product capabilities into clear stories that clients understand and adopt. Plan and execute launch campaigns (~75% of time) across comms, in-product messaging, email, webinars, and lifecycle channels in collaboration with commercial teams. Drive adoption for existing features (~25%), analyze post-launch metrics, run promo campaigns, and localize into Spanish when needed.

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WeTravel
WeTravel
21 hours ago

Product Marketing Manager - LATAM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end feature marketing for WeTravel, translating newly shipped product capabilities into clear stories that clients understand and adopt. Plan and execute launch campaigns (~75% of time) across comms, in-product messaging, email, webinars, and lifecycle channels in collaboration with commercial teams. Drive adoption for existing features (~25%), analyze post-launch metrics, run promo campaigns, and localize into Spanish when needed.
Location: Colombia
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the feature marketing plan and execute launch plans end-to-end, aligning with commercial teams on communications and activities.
  • •Drive channel plans for each launch (website, social, paid, lifecycle) and determine what each launch needs and when.
  • •Craft and set up launch communications, including emails, in-product messages, and Loom-style demo videos.
  • •Update onboarding materials and run the monthly product newsletter; help with major product marketing events.
  • •Measure adoption after go-live, identify stalling features, decide fixes, and run webinars and ad hoc promo campaigns; localize content into Spanish when required.

Pay and Benefits

Salary: USD 25,000 - 40,000 annually
Perks:Paid LeaveVolunteer Days

Key Requirements

  • •7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company.
  • •Writes fluent business English suitable for busy tour operators.
  • •Excellent storytelling in writing and on camera, representing the product to clients.
  • •Track record of successful B2B email and in-product campaigns, ideally highly targeted.
  • •Uses AI tools to work faster and reliably, and is comfortable digging into data to surface insights.
Experience:7+ yearsB2B product marketingB2B email marketingIn-product campaignsTravel
Skills:CommunicationStorytellingOrganizationData analysisCollaboration
Languages:EnglishSpanish
Tech Stack:AI toolsCustomer.ioSQLExcelGoogle SheetsLoomWebinars

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

WeTravel
WeTravel provides an online booking, payment, and management platform for tour operators, travel agencies, and group travel organizers, enabling itinerary management, secure payments, and customer invoicing to streamline group travel operations.
Industry: TravelTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn