Industry Marketing Manager - State and Local Government

Esri
United States
Workplace: OnsiteFull timeUSD 70,720 - 110,240 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Writing","Time management","Collaboration","Problem-solving"]

Develop, manage, and execute integrated marketing campaigns to increase revenue and build community within state and local government markets. Partner with subject matter experts to understand audience needs, craft messaging, and deliver content and campaigns across channels. Lead events, analytics, and collaboration with partners to elevate Esri’s GIS solutions.

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Esri
Esri
6 months ago

Industry Marketing Manager - State and Local Government

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Last checked: 14 hours agoStatus: Live

Job Summary

Develop, manage, and execute integrated marketing campaigns to increase revenue and build community within state and local government markets. Partner with subject matter experts to understand audience needs, craft messaging, and deliver content and campaigns across channels. Lead events, analytics, and collaboration with partners to elevate Esri’s GIS solutions.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Graduate level

Key Responsibilities

  • •Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
  • •Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
  • •Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
  • •Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
  • •Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
Travel: Low travel

Pay and Benefits

Salary: USD 70,720 - 110,240 annually
Perks:Health InsuranceDentalVision401kProfit SharingPaid Leave

Key Requirements

  • •2+ years of marketing or related business experience.
  • •Time management, resource management, and project management skills.
  • •Quick learner with a positive attitude.
  • •Strong decision making, problem resolution, and creative thinking skills.
  • •Bachelor's degree in marketing, business, geography, GIS, or related field
Experience:2+ yearsGISState governmentLocal governmentMarketing
Education:Bachelor's
Skills:CommunicationWritingTime managementCollaborationProblem-solving
Languages:English
Tech Stack:GIS softwareMarketing automationContent managementWeb analytics

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn