Product Marketing Manager

Anrok
San Francisco
Workplace: HybridFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Cross-functional leadership","Project management","Analytical thinking","Self-starter"]

Own end-to-end go-to-market for a set of products, from positioning and launch through adoption and revenue impact. Develop messaging and value propositions for B2B buyer personas across commercial, mid-market, and enterprise segments. Create sales enablement assets and training to improve win rates, deal velocity, and deal size. Translate customer feedback, competitive insights, and market trends into recommendations, and define metrics to track product marketing impact.

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Anrok
Anrok
1 month ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market for a set of products, from positioning and launch through adoption and revenue impact. Develop messaging and value propositions for B2B buyer personas across commercial, mid-market, and enterprise segments. Create sales enablement assets and training to improve win rates, deal velocity, and deal size. Translate customer feedback, competitive insights, and market trends into recommendations, and define metrics to track product marketing impact.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own end-to-end go-to-market for a set of products and features, including positioning, launch, adoption, and revenue impact.
  • •Develop and evolve positioning, messaging, and value propositions that make complex tax infrastructure clear and credible.
  • •Maintain messaging frameworks and positioning documents as the single source of truth across channels and customer touchpoints.
  • •Lead sales enablement by building decks, one-pagers, battle cards, demo scripts, and training grounded in how buyers evaluate.
  • •Track product marketing impact metrics (e.g., pipeline influenced, win rates, asset utilization, feature adoption, time-to-first-value) and use them to guide strategy.

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLearning BudgetRemote WorkHome Office

Key Requirements

  • •4+ years of product marketing experience, ideally in SaaS, fintech, or infrastructure, with measurable GTM success and revenue impact.
  • •Expertise in product positioning and messaging frameworks, translating technical capabilities into compelling B2B value.
  • •Strong sales enablement experience building assets sellers actively use that improve win rates, deal velocity, or average deal size.
  • •Project management and cross-functional leadership skills to drive initiatives from strategy through execution.
  • •Outstanding written and verbal communication skills with a portfolio of messaging frameworks and customer-facing positioning content.
Experience:4+ yearsSaaSFintechInfrastructure
Skills:CommunicationCross-functional leadershipProject managementAnalytical thinkingSelf-starter

Company Brief

Anrok
Provides an AI-native global sales tax platform that automates monitoring, calculation, filing, and remittance of sales tax and VAT for SaaS and digital businesses.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2020
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor