GTM Strategy & Operations Lead

Affirm
Canada
Workplace: RemoteFull timeUSD 117,000 - 167,000 annuallyFunction: Business OperationsSkills: ["Cross-functional collaboration","Analytical thinking","Clear writing","Action-oriented communication","Working in ambiguity"]

Own end-to-end go-to-market for a product line or segment, turning product and pricing inputs into actionable rollout strategy, enablement, and adoption tracking. Partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups and equip field teams (CSMs, AEs, TAMs) with the materials and playbooks they need. Use adoption and performance data to detect launch stalling and recommend next steps.

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Affirm
Affirm
1 day ago

GTM Strategy & Operations Lead

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Last checked: 46 minutes agoStatus: Live

Job Summary

Own end-to-end go-to-market for a product line or segment, turning product and pricing inputs into actionable rollout strategy, enablement, and adoption tracking. Partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups and equip field teams (CSMs, AEs, TAMs) with the materials and playbooks they need. Use adoption and performance data to detect launch stalling and recommend next steps.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own go-to-market for a product line or segment end to end, including rollout design, enablement, and adoption targets.
  • •Translate inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
  • •Create and maintain materials, processes, and playbooks the field uses.
  • •Analyze performance data to identify where launches are stalling and flag risks early.
  • •Provide recommendations for Product Marketing based on insights gathered close to the field.

Pay and Benefits

Salary: USD 117,000 - 167,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionTime OffEquity

Key Requirements

  • •6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
  • •Track record of owning a go-to-market motion or product line end to end, including rollout through adoption within a defined scope.
  • •Ability to build solutions from vague direction and earn stakeholder/customer resonance.
  • •Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
  • •Comfort translating product and pricing strategy into practical, field-ready execution supported by adoption and performance data.
Experience:FinTechSaaSGo-to-marketRevenue operationsPayments
Skills:Cross-functional collaborationAnalytical thinkingClear writingAction-oriented communicationWorking in ambiguity
Languages:English

Company Brief

Affirm
Provides point-of-sale lending and buy-now-pay-later (BNPL) solutions for consumers and merchants, enabling installment payments, consumer financing, and embedded financial services through APIs and partnerships with retailers and platforms.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn