Product Marketing Manager

Primer
United Kingdom, Hungary, Poland, South Africa, Portugal, Ireland, Romania
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Attention to detail","Creativity","Boldness","Project management","Experiment mindset","Data-driven decision-making","Stakeholder management"]

Own end-to-end product marketing for Primer’s Partners team, driving go-to-market launch strategy and execution. Partner with Partner PMs and commercial teams to define target audiences, craft positioning and messaging for both partners and merchants, and synthesize feedback and market research into GTM strategy. Measure initiative effectiveness with data, iterate on messaging trade-offs, and shape market adoption alongside senior product and sales stakeholders.

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Primer
Primer
2 days ago

Product Marketing Manager

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Last checked: 13 hours agoStatus: Live

Job Summary

Own end-to-end product marketing for Primer’s Partners team, driving go-to-market launch strategy and execution. Partner with Partner PMs and commercial teams to define target audiences, craft positioning and messaging for both partners and merchants, and synthesize feedback and market research into GTM strategy. Measure initiative effectiveness with data, iterate on messaging trade-offs, and shape market adoption alongside senior product and sales stakeholders.
Location: United Kingdom, Hungary, Poland, South Africa, Portugal, Ireland, Romania
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the Partners go-to-market launch engine from strategy through execution in collaboration with the broader marketing team.
  • •Partner with Partner PMs and commercial teams to define target audiences and craft differentiated messaging and positioning.
  • •Translate technical product capabilities into clear messaging for partners and the merchants they serve.
  • •Synthesize partner/merchant feedback, sales signals, and market research into a coherent strategic perspective shaping messaging and GTM.
  • •Monitor and report on initiative effectiveness using data to optimize product marketing strategies and achieve business goals.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveLearning BudgetHome OfficeCo-workingRemote Work

Key Requirements

  • •3–5 years in B2B SaaS marketing or product marketing, with a track record launching and growing B2B products.
  • •Comfort translating technical product details into messaging for non-technical buyers/partners.
  • •Experience conducting targeted competitive and buyer research and turning findings into recommendations.
  • •Strong project management to manage multiple initiatives and meet deadlines in a fast-paced environment.
  • •Experiment-minded, taking full ownership of outcomes with minimal oversight.
Experience:3-5 yearsB2B SaaSProduct marketingPaymentsFintechInfrastructureTwo-sided marketplace
Skills:Attention to detailCreativityBoldnessProject managementExperiment mindsetData-driven decision-makingStakeholder management

Company Brief

Primer
Provides a unified, no-code / low-code payments infrastructure and orchestration platform that lets merchants connect, automate and optimise payment flows across processors, methods and partners to improve conversion and reduce friction.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: London, United Kingdom
Founded: 2020
WebsiteLinkedInGlassdoor