Paid Search Specialist (US)

Oura
United States
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 2+ yearsSkills: ["Detail-oriented","Highly organized","Analytical","Collaboration","Works in fast-paced environments"]

Own and optimize Oura’s global paid search and YouTube performance across Google Ads, Microsoft Ads, and related platforms. Build campaigns, manage keyword and bidding strategies, run structured tests (audiences, creatives, landing pages), and improve tracking with pixels, events, UTMs, and feed hygiene. Monitor CAC, CVR, engagement, and spend pacing, then translate results into clear recommendations using measurement approaches like Brand Lift Studies, MMM, and Incrementality.

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FursaFursa
Oura
Oura
1 month ago

Paid Search Specialist (US)

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and optimize Oura’s global paid search and YouTube performance across Google Ads, Microsoft Ads, and related platforms. Build campaigns, manage keyword and bidding strategies, run structured tests (audiences, creatives, landing pages), and improve tracking with pixels, events, UTMs, and feed hygiene. Monitor CAC, CVR, engagement, and spend pacing, then translate results into clear recommendations using measurement approaches like Brand Lift Studies, MMM, and Incrementality.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
  • •Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
  • •Monitor performance and implement weekly optimizations, including bidding changes, SQR, keyword expansion/exclusion, negative keyword management, and ad strength improvements.
  • •Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
  • •Ensure accurate tracking and platform setup (pixels/events, product feed hygiene, UTM implementation, and account architecture) and report key metrics with insights for stakeholders.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveParental LeaveEquity

Key Requirements

  • •2-3+ years of hands-on experience managing paid search and YouTube campaigns.
  • •Strong understanding of search account structure, keyword strategy, bidding models, and performance optimization.
  • •Experience running performance-focused paid search ads for omnichannel consumer brands.
  • •Ability to analyze data and translate performance metrics into optimization actions.
  • •Detail-oriented and highly organized, comfortable operating in-platform daily.
Experience:2+ yearsPaid searchYouTubeOmnichannelConsumer brandsMarketing analytics
Skills:Detail-orientedHighly organizedAnalyticalCollaborationWorks in fast-paced environments
Languages:English
Tech Stack:Google AdsMicrosoft AdsYouTubePixel trackingUTM parametersPMAXAI OverviewDiscoverySQRNegative keyword managementBrand Lift StudiesMMMIncrementality

Company Brief

Oura
Designs and sells the Oura Ring, a wearable device that tracks sleep, activity, and physiological signals to provide personalized health, recovery, and readiness insights via a companion app and analytics platform.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Oulu, Finland
Founded: 2013
WebsiteLinkedIn