Sr. Manager Paid Media

Samsung
Plano, United States
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Data-driven decision-making","Leadership","Collaboration","Results-driven"]

Lead Samsung’s holistic paid media ecosystem across national, retail, and performance channels. Own strategy, planning, measurement, and reporting across the full funnel to connect brand moments to purchase intent, maximizing incremental ROAS and brand equity. Collaborate with executive and marketing stakeholders, build relationships with platforms and agencies, manage budgets and KPIs, and optimize campaigns in real time using advanced measurement tools such as MMM and MTA.

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FursaFursa
Samsung
Samsung
5 days ago

Sr. Manager Paid Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 39 minutes agoStatus: Live

Job Summary

Lead Samsung’s holistic paid media ecosystem across national, retail, and performance channels. Own strategy, planning, measurement, and reporting across the full funnel to connect brand moments to purchase intent, maximizing incremental ROAS and brand equity. Collaborate with executive and marketing stakeholders, build relationships with platforms and agencies, manage budgets and KPIs, and optimize campaigns in real time using advanced measurement tools such as MMM and MTA.
Location: Plano, United States
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead paid media across national, retail, and performance channels across three product categories, covering strategy, planning, measurement, and reporting.
  • •Develop and execute integrated paid media strategies aligned to business objectives, sales goals, and brand health, including targeting using first-party and partner data.
  • •Oversee paid media campaign execution across broadcast/cable, CTV/OTT, OLV, display (programmatic/direct), DOOH, social, and search; optimize creatives, targeting, and bidding in real time.
  • •Manage media budgets across national, retail, and performance marketing; set KPIs, report weekly performance updates, and make optimization recommendations.
  • •Use measurement tools such as MMM and MTA to maximize incremental ROAS, mitigate risks (ad fraud, brand safety, data privacy), and ensure compliance with internal practices.

Pay and Benefits

Perks:MedicalDentalVisionLife Insurance401kPaid LeaveTuition AssistanceWellness StipendStudent Loan

Key Requirements

  • •8 years of related experience with a Bachelor's degree.
  • •Experience in media management and campaign management.
  • •Experience making data-driven decisions and optimizing for performance.
  • •Experience leveraging audience data to improve communication and drive sales.
  • •Experience leading an agency in paid media strategy.
Experience:8+ yearsMediaPaid media
Education:Bachelor's
Skills:CommunicationData-driven decision-makingLeadershipCollaborationResults-driven
Tech Stack:Microsoft OfficeMMMMTA

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn