Marketing Operations Manager

Appdirect
Montreal
Full timeFunction: Business OperationsExperience: 3+ yearsSkills: ["Analytical skills","Communication","Collaboration","Process improvement","Change management"]

Own the end-to-end lead management lifecycle—capture, qualification, scoring, routing, follow-up, and distribution to sales. Optimize the lead funnel using data, automation, and enrichment to improve lead quality and marketing-sourced pipeline. Build and manage scoring models, revenue-stage analyses, and dashboards for marketing ROI. Lead marketing automation and CRM execution (including HubSpot/CRM strategy) with strong data governance and cross-functional enablement across Sales, Revenue Operations, Customer Success, Finance, and BI.

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FursaFursa
Appdirect
Appdirect
20 hours ago

Marketing Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 34 minutes agoStatus: Live

Job Summary

Own the end-to-end lead management lifecycle—capture, qualification, scoring, routing, follow-up, and distribution to sales. Optimize the lead funnel using data, automation, and enrichment to improve lead quality and marketing-sourced pipeline. Build and manage scoring models, revenue-stage analyses, and dashboards for marketing ROI. Lead marketing automation and CRM execution (including HubSpot/CRM strategy) with strong data governance and cross-functional enablement across Sales, Revenue Operations, Customer Success, Finance, and BI.
Location: Montreal
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Own end-to-end lead management, including capture, qualification, scoring, routing, follow-up, and distribution to sales.
  • •Optimize the lead funnel using data, automation, and enrichment to improve lead quality and marketing-sourced pipeline.
  • •Design and maintain lead and account scoring models and continuously improve conversion rates.
  • •Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns.
  • •Serve as the primary owner of the marketing technology stack, overseeing configuration, integrations, third-party tools, user access, and training.

Key Requirements

  • •3+ years of experience in marketing operations or revenue operations in a B2B software environment.
  • •Strong analytical skills and ability to translate data into actionable insights.
  • •Proven experience optimizing and automating processes to drive efficiency and scale.
  • •Excellent communication and cross-functional collaboration skills.
  • •Demonstrated ability to deliver measurable impact on marketing and sales performance.
Experience:3+ yearsB2B software
Skills:Analytical skillsCommunicationCollaborationProcess improvementChange management
Tech Stack:HubSpotCRMMarketing automationDashboardsEmail campaigns

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn