Senior Brand Manager - Home Care

Reckitt
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Strategic thinking","Commercial mindset","Communication","Stakeholder management","Collaboration"]

Lead brand strategy for Home Care, ensuring financial and market share targets are met while driving innovative product launches. Partner across functions to build compelling communications that resonate with consumers and shoppers, supported by consumer insights and market observations. Inspire the Sales team with impactful customer presentations, and coordinate with agency partners to deliver communication plans and digital strategies across markets.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Reckitt
Reckitt
13 hours ago

Senior Brand Manager - Home Care

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead brand strategy for Home Care, ensuring financial and market share targets are met while driving innovative product launches. Partner across functions to build compelling communications that resonate with consumers and shoppers, supported by consumer insights and market observations. Inspire the Sales team with impactful customer presentations, and coordinate with agency partners to deliver communication plans and digital strategies across markets.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Navigate brand direction to meet financial and market share targets.
  • •Develop and champion cross-functional strategies to drive commercial success.
  • •Drive innovative product launches and persuasive communications for consumers and shoppers.
  • •Create business development initiatives using consumer insights and market observations.
  • •Support Sales with customer presentations and coordinate brand requirements with agency partners.

Pay and Benefits

Perks:Parental BenefitsLife InsuranceEmployee Assistance

Key Requirements

  • •Minimum 6 years of experience in Brand Management, Marketing, or Product Marketing, preferably in FMCG or consumer goods.
  • •Demonstrated agility managing a brand in competitive and complex environments.
  • •Proven marketing track record with successes across both Marketing and Sales functions.
  • •Ability to combine strategic thinking with decisive action and a strong commercial mindset.
  • •Strong grasp of consumer behaviour and market trends with a global perspective, plus excellent communication skills.
Experience:6+ yearsFMCGConsumer goods
Skills:Strategic thinkingCommercial mindsetCommunicationStakeholder managementCollaboration

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn