Director, Brand Voice & Story

Snowflake
Menlo Park
Workplace: HybridFull timeUSD 218,000 - 285,600 annuallyFunction: Executive & General ManagementExperience: 15+ yearsEducation: bachelorsSkills: ["Communication","Influence","Collaboration","Mentorship","Consensus-building"]

Own the Snowflake brand’s voice, writing, and scripting across campaigns, events, and experiences. Lead creative strategy for major tentpole initiatives (including Olympic content), develop brand campaigns and video assets, and set naming and nomenclature across products and programs. Partner cross-functionally with brand content, design, web marketing, and motion teams, using performance metrics to refine strategy. Mentor and elevate junior creatives while helping expand Snowflake’s presence in real-time tech conversations and culture.

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Snowflake
Snowflake
2 months ago

Director, Brand Voice & Story

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Job Summary

Own the Snowflake brand’s voice, writing, and scripting across campaigns, events, and experiences. Lead creative strategy for major tentpole initiatives (including Olympic content), develop brand campaigns and video assets, and set naming and nomenclature across products and programs. Partner cross-functionally with brand content, design, web marketing, and motion teams, using performance metrics to refine strategy. Mentor and elevate junior creatives while helping expand Snowflake’s presence in real-time tech conversations and culture.
Location: Menlo Park
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead creative writing and scripting, owning headlines and foundational brand copy, and translating Snowflake’s voice across campaigns, events, and experiences.
  • •Drive conceptual development for tentpole initiatives (including Olympic content), engineering high-impact big-idea campaigns across diverse media channels.
  • •Build brand campaigns and video assets with internal teams and agency partners to engage and educate customers and prospects on Snowflake’s benefits.
  • •Serve as lead creative partner for company-wide naming and nomenclature exercises for products, flagship events, and global marketing programs.
  • •Develop event series content and video opens for flagship event experiences in partnership with designers and motion graphics artists; track performance metrics and improve engagement while mentoring junior creatives.

Pay and Benefits

Salary: USD 218,000 - 285,600 annually

Key Requirements

  • •15+ years of marketing experience with a proven history in tech and advertising, blending agency creative execution with corporate strategic leadership.
  • •Mastery of script writing and copywriting, with experience leading cross-functional brand efforts.
  • •Proven ability to write and produce high-accuracy creative content in a fast-paced startup, agency, or hyper-growth environment.
  • •Strong results-oriented mindset with humility, responsiveness, and consensus-building skills.
  • •Exceptional communication skills to pitch ideas, build relationships, and influence and listen to find common ground.
Experience:15+ yearsTechAdvertising
Education:Bachelor's in Marketing Communications, Creative Writing, Film Production, Graphic Design, or a similar discipline
Skills:CommunicationInfluenceCollaborationMentorshipConsensus-building
Tech Stack:Google WorkspaceSlidesDocsSheetsMicrosoft Office SuiteWordExcelPowerPointAdobe Creative CloudFigmaWrikeCanva

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn