Director of Brand Strategy

Workiva
United States
Workplace: RemoteFull timeUSD 154,000 - 250,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder influence","Strategic thinking","Data-driven decision making","Communication"]

Own Workiva’s global brand strategy and growth roadmap, translating market intelligence into a cohesive positioning and messaging system. Lead brand architecture, naming, integrated campaign oversight, and an enterprise brand measurement framework that links brand health to awareness, pipeline, and retention. Govern brand standards across teams worldwide and future-proof brand operations with AI-forward brand systems. Manage and develop a brand marketing team and agency partners.

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Workiva
Workiva
1 day ago

Director of Brand Strategy

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Last checked: 5 hours agoStatus: Live

Job Summary

Own Workiva’s global brand strategy and growth roadmap, translating market intelligence into a cohesive positioning and messaging system. Lead brand architecture, naming, integrated campaign oversight, and an enterprise brand measurement framework that links brand health to awareness, pipeline, and retention. Govern brand standards across teams worldwide and future-proof brand operations with AI-forward brand systems. Manage and develop a brand marketing team and agency partners.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Define and evolve brand positioning and corporate narrative, including category framing and messaging systems.
  • •Set brand architecture and naming strategy in partnership with Product Marketing to scale across the portfolio.
  • •Provide executive oversight for integrated brand campaigns, establishing vision, priorities, and operational standards.
  • •Build and own brand measurement architecture (brand health, campaign effectiveness, Brand Index) tied to business outcomes.
  • •Lead brand management and governance, ensuring consistent brand expression globally and across languages while also developing a team.
Travel: Medium travel

Pay and Benefits

Salary: USD 154,000 - 250,000 annually
Equity and Bonus:Equity
Perks:401k

Key Requirements

  • •10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy (in-house or agency).
  • •Bachelor's degree in Marketing, Communications, Business, or related field.
  • •Demonstrated experience leading and developing teams.
  • •Proven experience in B2B SaaS or platform companies at enterprise scale.
  • •Experience owning brand measurement frameworks and connecting brand metrics to business outcomes.
Experience:10+ yearsB2B SaaSPlatform companiesEnterprise marketing
Education:Bachelor's in Marketing, Communications, Business, or related field
Skills:LeadershipStakeholder influenceStrategic thinkingData-driven decision makingCommunication
Tech Stack:AI tools

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn