Director, Media & Partnerships

Yum! Brands
Plano, Texas
Workplace: HybridFull timeUSD 174,240 - 183,920 annuallyFunction: Business Development & PartnershipsExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Data fluency","Accountability","Strategic judgment"]

Lead national media strategy and brand partnerships for KFC U.S., translating business priorities into integrated, data-driven plans. Own media investment, budget forecasting, and performance optimization while balancing brand building with disciplined ROI. Establish media effectiveness frameworks (MMM, attribution, insights) and guide test-and-learn agendas. Serve as senior leader for media agency ways of working and build a high-performing cross-functional team focused on measurable outcomes.

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Yum! Brands
Yum! Brands
1 week ago

Director, Media & Partnerships

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Job Summary

Lead national media strategy and brand partnerships for KFC U.S., translating business priorities into integrated, data-driven plans. Own media investment, budget forecasting, and performance optimization while balancing brand building with disciplined ROI. Establish media effectiveness frameworks (MMM, attribution, insights) and guide test-and-learn agendas. Serve as senior leader for media agency ways of working and build a high-performing cross-functional team focused on measurable outcomes.
Location: Plano, Texas
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Director level

Key Responsibilities

  • •Own media strategy, investment, optimization, and national planning aligned to brand and commercial priorities across the consumer journey.
  • •Oversee brand partnerships strategy, building a pipeline of collaborations and leading evaluation, negotiation, and execution of strategic partnerships and sponsorships.
  • •Establish media effectiveness frameworks and performance standards, driving MMM, attribution, consumer insights, and campaign analytics.
  • •Serve as senior leader for the media agency relationship and strengthen integration across creative, media, social, digital, CRM, PR, and analytics partners.
  • •Lead, coach, and develop the media and partnerships team, driving accountability, learning, and continuous improvement across cross-functional stakeholders.

Pay and Benefits

Salary: USD 174,240 - 183,920 annually
Equity and Bonus:Equity
Perks:Annual BonusEquity

Key Requirements

  • •Undergraduate degree required, preferably in Marketing, Business, Communications, or related; MBA preferred.
  • •10+ years across media, partnerships, integrated marketing, or brand leadership, ideally in QSR, retail, CPG, or consumer-facing businesses.
  • •Proven experience managing large media budgets, agency partners, and complex integrated campaigns.
  • •Experience building partnerships that deliver cultural relevance and measurable business results.
  • •Deep expertise in media strategy, planning, measurement, partnerships, agency management, and budget stewardship; strong analytics fluency across MMM and attribution.
Experience:10+ yearsQSRRetailCPGConsumer-facingIntegrated marketingBrand leadership
Education:Bachelor's in Marketing, Business, Communications, or related
Skills:LeadershipCommunicationData fluencyAccountabilityStrategic judgment

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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