Marketing Operations Program Manager, Events APAC

Stripe
Singapore
Workplace: OnsiteFull timeFunction: Program & Project Management (PMO)Experience: 5+ yearsSkills: ["Program management","Analytical thinking","Problem-solving","Communication","Attention to detail"]

Own end-to-end marketing operations for APAC in-person and online events, from campaign intake through post-event reporting. Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define plans, timelines, responsibilities, and success metrics. Manage audience segmentation and registration workflows, attendance tracking, data capture and reconciliation, and lead scoring/routing/handoff within service levels. Continuously improve conversion and engagement by monitoring performance and data quality, privacy, and consent governance.

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FursaFursa
Stripe
Stripe
2 days ago

Marketing Operations Program Manager, Events APAC

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Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end marketing operations for APAC in-person and online events, from campaign intake through post-event reporting. Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define plans, timelines, responsibilities, and success metrics. Manage audience segmentation and registration workflows, attendance tracking, data capture and reconciliation, and lead scoring/routing/handoff within service levels. Continuously improve conversion and engagement by monitoring performance and data quality, privacy, and consent governance.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
  • •Partner across Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
  • •Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
  • •Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
  • •Oversee lead scoring, routing, nurture, sales notifications, handoff, and post-campaign reporting on performance and pipeline impact.

Key Requirements

  • •5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
  • •3+ years of proven expertise in Marketo, developing scalable programs and driving successful campaign outcomes.
  • •Track-record of optimizing campaign and execution workflows within event and webinar platforms (e.g., Splash and ON24).
  • •Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
  • •Strong program-management skills to manage timelines, dependencies, risks, and multiple concurrent events.
Experience:5+ yearsMarketing operationsDemand generationEvent operations
Skills:Program managementAnalytical thinkingProblem-solvingCommunicationAttention to detail
Languages:English
Tech Stack:MarketoSplashON24AIEmail

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
Glassdoor
Glassdoor: 4.2
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