Manager, Marketing/Consumer Insights

The Kraft Heinz Company
Ahmedabad
Full timeFunction: Marketing & GrowthExperience: 8-10 yearsEducation: mastersSkills: ["Story-telling","Stakeholder influencing","Strategic thinking","Analytical and problem-solving skills","Ownership/accountability"]

Lead marketing and consumer insights projects across global markets and brand teams, using syndicated and consumer data to drive strategic decisions. You’ll synthesize quantitative, qualitative, and panel data into actionable recommendations and “JTBD” insights, create compelling presentations for senior stakeholders, and partner cross-functionally with Marketing, Sales, and Finance. Manage and mentor a small analyst team (2–3), ensuring delivery against SLAs and building analytical capabilities in a CPG/FMCG environment.

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The Kraft Heinz Company
The Kraft Heinz Company
3 months ago

Manager, Marketing/Consumer Insights

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 days agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead marketing and consumer insights projects across global markets and brand teams, using syndicated and consumer data to drive strategic decisions. You’ll synthesize quantitative, qualitative, and panel data into actionable recommendations and “JTBD” insights, create compelling presentations for senior stakeholders, and partner cross-functionally with Marketing, Sales, and Finance. Manage and mentor a small analyst team (2–3), ensuring delivery against SLAs and building analytical capabilities in a CPG/FMCG environment.
Location: Ahmedabad
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Act as project lead for assigned markets/brands, planning and delivering end-to-end workstreams with impact to internal business stakeholders.
  • •Bring domain expertise to solve complex business questions by synthesizing syndicated, quantitative, and qualitative data into actionable recommendations aligned to SLAs.
  • •Collaborate with Marketing, Sales, Finance, and other cross-functional teams to integrate consumer insights across the business.
  • •Create and deliver compelling analysis presentations across brand health/equity, product pack performance, market/competitive landscape, and price & promo to senior leadership.
  • •Lead and mentor a project-specific team of 2–3 analysts, fostering continuous learning and scaling analytical capabilities with best-in-class methodologies.

Key Requirements

  • •Master’s degree in business management, marketing, branding, or equivalent qualification.
  • •Minimum 8–10 years of experience in consumer/shopper insights, marketing analytics, and brand consulting.
  • •At least 4–5 years leading analytics engagements for a global region/market/brand/business, preferably in a global MNC within CPG/FMCG.
  • •In-depth expertise across Point of Sale (PoS), Household Panel, Brand Health, RGM, and other syndicated sources.
  • •Proficiency with NIQ, Circana, Kantar World Panel, Mintel, and Numerator; plus strong analytics tools and storytelling for stakeholder presentations.
Experience:8-10 yearsCPGFMCGConsultingFood and beverageGlobal MNC
Education:Master's in business management/marketing/Branding
Skills:Story-tellingStakeholder influencingStrategic thinkingAnalytical and problem-solving skillsOwnership/accountability
Tech Stack:Point of Sale (PoS)Household PanelBrand HealthRGMNIQCircanaKantar World PanelMintelNumeratorAdvanced ExcelPower PointSQLPower BIPythonRSPSSAI tools

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn