Director, Growth Marketing

OpenRouter
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Player/coach","Hypothesis-driven experimentation","Statistical discipline","Conversion optimization","Cross-functional partnership"]

Own OpenRouter’s self-serve growth engine and turn developer adoption into revenue. Lead paid media and sponsorship strategy, AEO/SEO roadmapping, and conversion optimization across core pages and flows. Build and manage measurement (attribution, incrementality/holdouts, reporting) and run quarterly forecasting for a $5M+ paid budget. Partner with the enterprise team on demand-gen execution and measurement linking marketing touches to pipeline.

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FursaFursa
OpenRouter
OpenRouter
1 month ago

Director, Growth Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own OpenRouter’s self-serve growth engine and turn developer adoption into revenue. Lead paid media and sponsorship strategy, AEO/SEO roadmapping, and conversion optimization across core pages and flows. Build and manage measurement (attribution, incrementality/holdouts, reporting) and run quarterly forecasting for a $5M+ paid budget. Partner with the enterprise team on demand-gen execution and measurement linking marketing touches to pipeline.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own self-serve revenue growth by building and running the marketing engine from first touch to signup, first credit purchase, and expanding usage.
  • •Plan and buy paid media and sponsorships across multiple channels, owning the $5M+ budget and agency/vendor bench.
  • •Own the AEO/SEO roadmap for openrouter.ai and coordinate execution with content, engineering, and outside specialists.
  • •Run conversion optimization on key pages and flows with an experimentation cadence in partnership with product and engineering.
  • •Own measurement for all paid activity (attribution design, incrementality/holdout testing, reporting) and run quarterly forecasting and planning; support enterprise demand gen as an execution/thought partner.

Key Requirements

  • •8+ years in growth or performance marketing with meaningful time at a developer tools, API-first, or technical B2B SaaS company.
  • •Directly accountable for self-serve or usage-based revenue (signup, activation, and spend).
  • •Owned an annual multi-channel paid budget of $5M+ (or scaled from seven figures), with strong CAC/payback and channel learnings.
  • •Hands-on with measurement stacks (PostHog, GA4, Hex or similar), attribution design, and at least one incrementality/holdout test.
  • •Owned or directed SEO for a technical product and developed a point of view on AEO (answer-engine visibility).
Experience:8+ yearsDeveloper toolsAPI-firstTechnical B2B SaaSSelf-serveUsage-based
Skills:Player/coachHypothesis-driven experimentationStatistical disciplineConversion optimizationCross-functional partnership
Tech Stack:PostHogGA4HexAEOSEOCROExperimentationAttribution designIncrementalityHoldout testingMQLMQACACPayback math

Company Brief

OpenRouter
Provides a unified, standards-compatible API and marketplace to route requests to 400+ large language models and cloud hosts, optimizing for cost, performance, and reliability for developers and enterprises.
Industry: API Platforms
Company Size: Micro (1 to 10 employees)
Revenue: USD 1M to 5M
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series A
Headquarters: New York, United States
Founded: 2023
WebsiteLinkedIn