Director, Integrated Marketing

Freshworks
San Mateo
Workplace: HybridFull timeUSD 205,000 - 265,000 annuallyFunction: Marketing & GrowthSkills: ["Systems thinking","Cross-functional collaboration","Execution bias","Operating in ambiguity","Relationship management"]

Lead integrated, full-funnel campaigns that translate brand strategy into coordinated demand across products, regions, and enterprise buyer audiences. Own the integrated campaign engine and campaign architecture, partnering with product marketing, content/SEO & thought leadership, field marketing, and regional teams to keep a single narrative “in lockstep.” Build vertical and persona campaign variants, define and report success metrics tied to pipeline and brand awareness, and manage agency partners when needed.

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Freshworks
Freshworks
3 days ago

Director, Integrated Marketing

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead integrated, full-funnel campaigns that translate brand strategy into coordinated demand across products, regions, and enterprise buyer audiences. Own the integrated campaign engine and campaign architecture, partnering with product marketing, content/SEO & thought leadership, field marketing, and regional teams to keep a single narrative “in lockstep.” Build vertical and persona campaign variants, define and report success metrics tied to pipeline and brand awareness, and manage agency partners when needed.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Translate brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments.
  • •Partner with product marketing to align messaging across buyer motions into a coherent campaign architecture.
  • •Build and lead vertical and persona-based campaign variants that trace back to a strategic core to avoid message drift.
  • •Collaborate with content, SEO/AEO, and thought leadership to keep campaign messaging and long-form narrative aligned.
  • •Own campaign planning, briefing, orchestration, and reporting of campaign success metrics tied to pipeline and brand awareness goals.

Pay and Benefits

Salary: USD 205,000 - 265,000 annually

Key Requirements

  • •10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution.
  • •Track record unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite.
  • •Experience building vertical or segment-specific campaign variants while maintaining a central brand thread.
  • •Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow or Zendesk.
  • •Hands-on fluency with marketing automation/campaign tooling (HubSpot, Marketo, Salesforce, or equivalent) and experience partnering with external creative/brand agencies.
Experience:B2BSaaSEnterprise ITHR/EXService-operations
Skills:Systems thinkingCross-functional collaborationExecution biasOperating in ambiguityRelationship management
Languages:English (US)
Tech Stack:HubSpotMarketoSalesforce

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
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