Sr. Integrated Campaign Specialist, Northern Trust Asset Management

Northern Trust
Chicago
Workplace: OnsiteFull timeUSD 114,700 - 194,900 annuallyFunction: Capital Markets, Trading & QuantExperience: 7+ yearsSkills: ["Project management","Stakeholder management","Executive communication","Cross-functional collaboration","Data-driven decision making"]

Lead integrated, multi-channel marketing campaigns for asset management clients, translating business priorities into measurable growth outcomes. Own campaign briefs, customer journey strategy, and demand generation initiatives spanning segmentation, lead nurture, lead scoring, and sales enablement. Use audience insights, competitive intelligence, and performance data to optimize KPIs, ROI, and conversion across the funnel, partnering with product, sales, content, and creative teams to deliver impact.

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FursaFursa
Northern Trust
Northern Trust
2 days ago

Sr. Integrated Campaign Specialist, Northern Trust Asset Management

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead integrated, multi-channel marketing campaigns for asset management clients, translating business priorities into measurable growth outcomes. Own campaign briefs, customer journey strategy, and demand generation initiatives spanning segmentation, lead nurture, lead scoring, and sales enablement. Use audience insights, competitive intelligence, and performance data to optimize KPIs, ROI, and conversion across the funnel, partnering with product, sales, content, and creative teams to deliver impact.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Capital Markets, Trading & Quant
Seniority: Mid level

Key Responsibilities

  • •Develop, execute, and optimize integrated, multi-channel marketing campaigns aligned to business priorities and target client segments.
  • •Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing strategies.
  • •Create campaign briefs and audience-centric customer journeys, defining messaging, channel strategy, KPIs, and success metrics.
  • •Drive demand generation initiatives including audience segmentation, lead generation, nurture strategies, lead scoring, sales enablement, and lead lifecycle optimization.
  • •Monitor and analyze campaign, lead, and pipeline performance, then translate insights into actionable recommendations to optimize marketing effectiveness and ROI.

Pay and Benefits

Salary: USD 114,700 - 194,900 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPensionPaid LeaveParental LeaveLife InsuranceDisability

Key Requirements

  • •7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
  • •Deep understanding of financial advisor and institutional investor audiences.
  • •Experience developing audience-centric customer journeys across channels (journey mapping, nurture, content orchestration, conversion optimization).
  • •Proven success building integrated campaign strategies that align audience insights, messaging, channel strategy, lead generation, sales enablement, and measurement into a cohesive growth program.
  • •Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce.
Experience:7+ yearsAsset management
Skills:Project managementStakeholder managementExecutive communicationCross-functional collaborationData-driven decision making
Tech Stack:MarketoSalesforce

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Northern Trust
Global financial services firm providing wealth management, asset servicing, asset management, and banking solutions to institutions, corporations, and affluent individuals, with a focus on custody, investment management, and technology-driven services.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 1889
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn