Generative AI & SEO Strategist

Smarsh
United States
Workplace: RemoteFull timeUSD 100,000 - 110,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical","Results-driven","Cross-functional collaboration","Communication","Strategic planning"]

Lead SEO, GEO, and AI search optimization to expand visibility across Google AI Overviews and other LLM-powered platforms. Drive measurable growth in organic and AI-citation presence by building prompt libraries, analyzing citation share, and running structured experiments. Partner with content, product marketing, demand generation, and regional teams to ensure content and technical execution improve engagement, discoverability, and pipeline contribution.

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FursaFursa
Smarsh
Smarsh
1 week ago

Generative AI & SEO Strategist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Lead SEO, GEO, and AI search optimization to expand visibility across Google AI Overviews and other LLM-powered platforms. Drive measurable growth in organic and AI-citation presence by building prompt libraries, analyzing citation share, and running structured experiments. Partner with content, product marketing, demand generation, and regional teams to ensure content and technical execution improve engagement, discoverability, and pipeline contribution.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own and execute global SEO, GEO, and AI search strategy to increase organic visibility, AI citation presence, and pipeline contribution.
  • •Optimize content and digital experiences for traditional search engines and AI-powered discovery platforms, including Google AI Overviews.
  • •Conduct keyword/topic/entity research, AI query intent analysis, and technical SEO recommendations to improve crawlability, indexing, structured data, and Core Web Vitals.
  • •Build and maintain prompt libraries, analyze citation share data, and run structured experiments to close visibility gaps and improve AI citations.
  • •Partner with content, product marketing, demand generation, and regional teams; produce reporting for executive stakeholders and connect initiatives to revenue attribution.

Pay and Benefits

Salary: USD 100,000 - 110,000 annually

Key Requirements

  • •5+ years of B2B SEO experience with measurable pipeline impact from organic strategies.
  • •Deep understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Index Engine Optimization (AIEO).
  • •Hands-on experience with enterprise SEO platforms such as Profound, GA4, Google Search Console, SEMrush, Ahrefs, or Screaming Frog.
  • •Strong knowledge of structured data markup (Schema.org) and entity optimization for AI discoverability.
  • •Proficiency in HTML and CSS, with familiarity with JavaScript implementation best practices.
Experience:B2B
Education:Bachelor's in marketing, digital strategy, or related field
Skills:AnalyticalResults-drivenCross-functional collaborationCommunicationStrategic planning
Tech Stack:ProfoundChatGPTPerplexityGoogle AI OverviewsGeminiCopilotGA4Google Search ConsoleSEMrushAhrefsScreaming FrogProfound AEOSchema.orgWordPressHTMLCSSJavaScriptHreflang

Company Brief

Smarsh
Provides cloud-based archiving, compliance, and e-discovery solutions that capture, retain, and monitor electronic communications across email, social media, mobile, and collaboration platforms for regulated industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Portland, United States
Founded: 2001
WebsiteLinkedIn