Senior Lifecycle Marketing Specialist

Acorns
Irvine
Workplace: RemoteFull timeUSD 100,000 - 111,500 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Cross-functional collaboration","Project management","Attention to detail","Ownership","Data-informed decision-making"]

Own lifecycle marketing programs that drive customer acquisition and reacquisition for Acorns and Acorns Early. Execute personalized, data-informed campaigns and automated journeys in Braze across email, push, in-app, and SMS, including audience segmentation, testing, and launch. Partner with Creative, Data Analytics & Science, and Product, run A/B and multivariate experiments, and ensure governance and compliance in a regulated fintech environment.

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FursaFursa
Acorns
Acorns
1 month ago

Senior Lifecycle Marketing Specialist

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Last checked: 6 hours agoStatus: Live

Job Summary

Own lifecycle marketing programs that drive customer acquisition and reacquisition for Acorns and Acorns Early. Execute personalized, data-informed campaigns and automated journeys in Braze across email, push, in-app, and SMS, including audience segmentation, testing, and launch. Partner with Creative, Data Analytics & Science, and Product, run A/B and multivariate experiments, and ensure governance and compliance in a regulated fintech environment.
Location: Irvine
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early.
  • •Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS.
  • •Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
  • •Translate lifecycle strategies into campaign plans and creative briefs using customer insights and prior learnings.
  • •Develop hypotheses, run A/B tests, analyze performance, and apply results to optimization recommendations.

Pay and Benefits

Salary: USD 100,000 - 111,500 annually
Equity and Bonus:Equity
Perks:Health Insurance401k

Key Requirements

  • •3–5+ years of lifecycle, CRM, retention, or growth marketing experience, with hands-on campaign execution in Braze or similar marketing automation software.
  • •Experience building and launching multichannel campaigns and automated journeys (email, push, in-app, Content Cards, SMS).
  • •Track record supporting acquisition and/or reacquisition programs and improving conversion or winback performance.
  • •Strong understanding of audience segmentation, personalization, and automated journey logic.
  • •Strong experimentation fundamentals (hypothesis development, A/B and multivariate testing, and performance analysis).
Experience:3+ yearsCRMLifecycle marketingRetention marketingGrowth marketing
Skills:Cross-functional collaborationProject managementAttention to detailOwnershipData-informed decision-making
Tech Stack:BrazeEmailPush notificationsIn-app messagingSMSHTMLLiquidContent CardsA/B testingMultivariate testingAI tools

Company Brief

Acorns
Acorns is a fintech platform that automates savings and micro-investing by rounding up purchases and investing spare change into diversified ETF portfolios, and offers banking, retirement, and family-focused financial products.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series F
Headquarters: Irvine, United States
Founded: 2012
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Glassdoor: 3.7
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