Acorns

8 hours ago

Senior Lifecycle Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own lifecycle marketing programs that drive customer acquisition and reacquisition for Acorns and Acorns Early. Execute personalized, data-informed campaigns and automated journeys in Braze across email, push, in-app, and SMS, including audience segmentation, testing, and launch. Partner with Creative, Data Analytics & Science, and Product, run A/B and multivariate experiments, and ensure governance and compliance in a regulated fintech environment.

Location: Irvine

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early.
•Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS.
•Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
•Translate lifecycle strategies into campaign plans and creative briefs using customer insights and prior learnings.
•Develop hypotheses, run A/B tests, analyze performance, and apply results to optimization recommendations.

Pay and Benefits

Salary: USD 100,000 - 111,500 annually

Equity and Bonus:Equity

Perks:Health Insurance401k

Key Requirements

•3–5+ years of lifecycle, CRM, retention, or growth marketing experience, with hands-on campaign execution in Braze or similar marketing automation software.
•Experience building and launching multichannel campaigns and automated journeys (email, push, in-app, Content Cards, SMS).
•Track record supporting acquisition and/or reacquisition programs and improving conversion or winback performance.
•Strong understanding of audience segmentation, personalization, and automated journey logic.
•Strong experimentation fundamentals (hypothesis development, A/B and multivariate testing, and performance analysis).

Experience:3+ yearsCRMLifecycle marketingRetention marketingGrowth marketing

Skills:Cross-functional collaborationProject managementAttention to detailOwnershipData-informed decision-making

Tech Stack:BrazeEmailPush notificationsIn-app messagingSMSHTMLLiquidContent CardsA/B testingMultivariate testingAI tools

Company Brief

Acorns

Acorns is a fintech platform that automates savings and micro-investing by rounding up purchases and investing spare change into diversified ETF portfolios, and offers banking, retirement, and family-focused financial products.

Industry: Trading Platforms

Company Size: Large (251 to 1,000 employees)

Revenue: USD 50M to 100M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series F

Headquarters: Irvine, United States

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Acorns

8 hours ago

Senior Lifecycle Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Irvine

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early.
•Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS.
•Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
•Translate lifecycle strategies into campaign plans and creative briefs using customer insights and prior learnings.
•Develop hypotheses, run A/B tests, analyze performance, and apply results to optimization recommendations.

Pay and Benefits

Salary: USD 100,000 - 111,500 annually

Equity and Bonus:Equity

Perks:Health Insurance401k

Key Requirements

•3–5+ years of lifecycle, CRM, retention, or growth marketing experience, with hands-on campaign execution in Braze or similar marketing automation software.
•Experience building and launching multichannel campaigns and automated journeys (email, push, in-app, Content Cards, SMS).
•Track record supporting acquisition and/or reacquisition programs and improving conversion or winback performance.
•Strong understanding of audience segmentation, personalization, and automated journey logic.
•Strong experimentation fundamentals (hypothesis development, A/B and multivariate testing, and performance analysis).

Experience:3+ yearsCRMLifecycle marketingRetention marketingGrowth marketing

Skills:Cross-functional collaborationProject managementAttention to detailOwnershipData-informed decision-making

Tech Stack:BrazeEmailPush notificationsIn-app messagingSMSHTMLLiquidContent CardsA/B testingMultivariate testingAI tools

Company Brief

Acorns

Industry: Trading Platforms

Company Size: Large (251 to 1,000 employees)

Revenue: USD 50M to 100M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series F

Headquarters: Irvine, United States

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor