Director of Copy- Health & Wellness

Hi Altitude Brands
California
Workplace: RemoteFull timeFunction: Executive & General ManagementExperience: 7-10 yearsEducation: bachelorsSkills: ["Leadership","Communication","Collaboration","Copywriting","Strategic thinking","Creativity"]

Lead the conversion copy for a health and wellness DTC brand, owning hooks, angles, offers, and copy across paid media, lifecycle, and on-site conversion. Manage a small copy team, collaborating with Creative, CRO, and product marketing to drive performance, ensure FTC compliance, and maintain brand voice while scaling across ads, landing pages, VSLs, emails, and SMS.

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Hi Altitude Brands
Hi Altitude Brands
3 months ago

Director of Copy- Health & Wellness

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead the conversion copy for a health and wellness DTC brand, owning hooks, angles, offers, and copy across paid media, lifecycle, and on-site conversion. Manage a small copy team, collaborating with Creative, CRO, and product marketing to drive performance, ensure FTC compliance, and maintain brand voice while scaling across ads, landing pages, VSLs, emails, and SMS.
Location: California
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management

Key Responsibilities

  • •Own the conversion copy strategy and output across paid, lifecycle, and on-site channels
  • •Develop testable copy variants and feed them into the test queue with Performance Marketing and CRO
  • •Write and oversee high-volume copy production across ads, landing pages, VSLs, email, and SMS
  • •Maintain FTC compliance and ensure brand voice consistency across environments
  • •Manage a copy team of two ICs and allocate resources across channels based on impact and timing

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kRemote WorkPet InsurancePaid Leave

Key Requirements

  • •7-10+ years of writing performance and direct response copy at DTC consumer brands in health, wellness, beauty, or consumables
  • •Hands-on writer with a portfolio of high-converting copy across ads, landing pages, VSLs, and email
  • •Proven ability to develop hooks, angles, and offers that scale paid media efficiency
  • •VSL writing experience strongly preferred, with a track record of long-form copy that converts at scale
  • •Lifecycle copy experience across Klaviyo, Attentive, or comparable email and SMS platforms
Experience:7-10 yearsHealthWellnessBeautyConsumablesDirect-to-consumerMarketing and advertising
Education:Bachelor's
Skills:LeadershipCommunicationCollaborationCopywritingStrategic thinkingCreativity
Languages:English
Tech Stack:KlaviyoAttentiveMetaTikTokGoogle AdsYouTubeTaboolaOutbrainVSL

Company Brief

Hi Altitude Brands
Hi Altitude Brands is a consumer goods company that develops and markets branded lifestyle and wellness products, focusing on product innovation, branding, and distribution to retail and direct-to-consumer channels.
Industry: Consumer Goods
Website