Executive Director, Product Marketing

Lead product marketing to acquire new accounts and drive measurable growth across a portfolio of products. Own the digital-first marketing lifecycle end to end—strategy, member research, planning, direct response execution, agency management, analytics, and performance optimization—while managing multiple product marketing budgets. Collaborate with Brand, Product, Risk, and Analytics to support new-to-USAA acquisition and cross-selling, and lead, coach, and scale high-performing teams.