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23 hours ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own and scale lifecycle marketing across email and in-app engagement, driving customer journeys from pre-trial through retention and referral. Build personalized messaging and segment-based strategies, run A/B tests, and optimize performance using metrics like open and conversion rates. Partner with Customer Success, Product Marketing, Product, Design, and Content to support activation, feature adoption, upsell/expansion, and net revenue retention. Establish lifecycle playbooks and maintain deliverability standards.

Location: United States, Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end customer lifecycle journey from pre-trial through retention and referral.
•Partner with cross-functional teams to drive activation, feature adoption, upsell, expansion, and net revenue retention.
•Create personalized messaging strategies using user segments, behaviors, and attributes.
•Monitor and analyze engagement and conversion metrics, and run A/B tests to optimize performance.
•Maintain data hygiene and lifecycle deliverability standards, and help document lifecycle processes and playbooks.

Pay and Benefits

Salary: USD 116,000 - 137,000 annually

Equity and Bonus:Equity

Perks:EquityHealth Insurance

Key Requirements

•3+ years of lifecycle marketing experience building and optimizing campaigns, ideally for B2B or SaaS.
•Strong project management and ability to lead cross-functional initiatives from concept to execution.
•Proven track record of experiments including creative testing and personalization.
•Basic HTML/CSS skills and experience with Liquid templating.
•Experience with customer.io (preferred), plus familiarity with Amplitude and SQL.

Experience:3+ yearsB2BSaaS

Skills:Project managementCross-functional collaborationExperimentationCommunicationDeliverability awareness

Tech Stack:Customer.ioAmplitudeSQLLiquidHTMLCSSA/B testing

Company Brief

Quo

Provides a cloud-based business phone system and VoIP service enabling teams to call, text, and manage phone numbers on desktop and mobile with shared inboxes, integrations, and automation for modern remote-first businesses.

Industry: Telecommunications

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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