PLG Strategy Lead

Adobe Systems
Basel
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Cross-functional leadership","Strategic thinking","Communication","Change management","Executive influence"]

Analyze, structure, and continuously improve Product-Led Growth (PLG) workstreams to align with Adobe’s operating model while preserving PLG speed and data-driven decision-making. Define cross-functional integration strategy, reporting metrics/taxonomy, and governance frameworks to accelerate PLG-led business growth. Partner across Product, Engineering, Marketing, Sales, Operations, and Customer Success to operationalize a unified PLG motion, drive change management, and influence senior leadership with clear strategy and roadmaps.

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FursaFursa
Adobe Systems
Adobe Systems
1 month ago

PLG Strategy Lead

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Last checked: 8 hours agoStatus: Live

Job Summary

Analyze, structure, and continuously improve Product-Led Growth (PLG) workstreams to align with Adobe’s operating model while preserving PLG speed and data-driven decision-making. Define cross-functional integration strategy, reporting metrics/taxonomy, and governance frameworks to accelerate PLG-led business growth. Partner across Product, Engineering, Marketing, Sales, Operations, and Customer Success to operationalize a unified PLG motion, drive change management, and influence senior leadership with clear strategy and roadmaps.
Location: Basel
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development

Key Responsibilities

  • •Lead an end-to-end assessment of how PLG engines operate, including activation loops, acquisition channels, experimentation culture, segmentation strategy, and OKR-led planning.
  • •Define a scalable PLG operating model that preserves speed while aligning with governance, compliance, and brand requirements.
  • •Establish integration strategy and cross-company alignment for how PLG fits into Adobe’s broader product, marketing, and GTM model.
  • •Build PLG metrics, analytics, and reporting frameworks (taxonomy, dashboards, and visibility rhythms like QBRs, OKR reviews, and VOC inputs).
  • •Operationalize and scale a unified PLG motion across the customer lifecycle and drive cross-org alignment, roadmaps, and senior executive strategy documents.

Key Requirements

  • •Experience in PLG, growth strategy, or product strategy leadership roles.
  • •Strong cross-functional leadership across product, marketing, engineering, and GTM.
  • •Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).
  • •Proven track record leading integration efforts or operating model transformations in complex, multi-product organizations.
  • •Ability to synthesize complex cross-org inputs into clear strategic recommendations.
Experience:Product-led growthGrowth strategyData-driven experimentationCross-functional leadershipGTM
Skills:Cross-functional leadershipStrategic thinkingCommunicationChange managementExecutive influence

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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