APAC Campaigns & Content Lead

Notion Labs
Sydney
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Communication","Leadership","Problem-solving","Collaboration","Strategic thinking"]

Lead APAC integrated campaigns and content strategy for Notion in Sydney, owning end-to-end campaigns from brief to launch across product launches, demand gen, and brand initiatives; manage content, localization (notably Japan), sales enablement assets, and AI-forward marketing systems, collaborating with regional/global teams to drive awareness, engagement, and pipeline in APAC.

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FursaFursa
Notion Labs
Notion Labs
3 months ago

APAC Campaigns & Content Lead

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead APAC integrated campaigns and content strategy for Notion in Sydney, owning end-to-end campaigns from brief to launch across product launches, demand gen, and brand initiatives; manage content, localization (notably Japan), sales enablement assets, and AI-forward marketing systems, collaborating with regional/global teams to drive awareness, engagement, and pipeline in APAC.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Lead APAC integrated campaigns from brief to launch to retro, managing positioning, messaging, channel plan, asset plan, and timelines across priority markets.
  • •Own the content and assets for APAC campaigns end-to-end, including content strategy, narrative, asset production, modular localization toolkits, and sales enablement content.
  • •Build and maintain localization toolkits for reuse across markets (notably Japan) to ensure quality and cultural fluency.
  • •Collaborate with country/regional marketers to bring campaigns to life in APAC and plan the rollout with the regional team.
  • •Own campaign performance reporting and insights, proposing optimizations and sharing clear readouts with regional and global stakeholders.

Key Requirements

  • •Proven experience leading B2B integrated campaigns and content programs in APAC, with strong judgment on what works where across different markets and segments.
  • •Excellent messaging and storytelling skills: can turn product value into clear narratives, positioning, and multi-asset campaign copy.
  • •Strong program management: can run multi-stakeholder launches with tight timelines, clear briefs, and high-quality deliverables.
  • •Deep localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review, and raise quality to avoid direct translation outcomes that harm performance and brand.
  • •Strong familiarity with APAC marketing/sales tech stack and measurement: Salesforce.com, Marketo/Customer.io, web analytics, UTM hygiene, and campaign reporting.”],
  • •experience_tags [
Experience:APACSaaSTech
Skills:CommunicationLeadershipProblem-solvingCollaborationStrategic thinking
Languages:English
Tech Stack:SalesforceMarketoCustomer.ioWeb analyticsUTMGoogle Analytics

Company Brief

Notion Labs
Notion builds a customizable all-in-one workspace for notes, docs, databases, and collaboration, now adding AI-powered features and enterprise capabilities to serve teams and organizations worldwide.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2016
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor