Senior Marketing & Growth Analyst

inDrive
Cyprus
Workplace: HybridFull timeEUR 59,200+Function: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Stakeholder management","Data-driven decision-making","Statistical analysis"]

Own CRM and growth analytics for food delivery and dark store businesses, designing and optimizing loyalty, promotions, pricing incentives, and personalized customer experiences. Build and evaluate analytical frameworks, run A/B tests and multivariate experiments, and measure incrementality and causal impact. Create dashboards and forecasts to guide budgets, scenario planning, and profitability decisions while partnering with Commercial and Pricing stakeholders.

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FursaFursa
inDrive
inDrive
1 week ago

Senior Marketing & Growth Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own CRM and growth analytics for food delivery and dark store businesses, designing and optimizing loyalty, promotions, pricing incentives, and personalized customer experiences. Build and evaluate analytical frameworks, run A/B tests and multivariate experiments, and measure incrementality and causal impact. Create dashboards and forecasts to guide budgets, scenario planning, and profitability decisions while partnering with Commercial and Pricing stakeholders.
Location: Cyprus
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the analytical framework for CRM, promotions, loyalty programs, customer engagement, and lifecycle marketing initiatives
  • •Evaluate promotional effectiveness across offers, discounts, coupons, cashback, referrals, and retention programs
  • •Design, execute, and analyze A/B tests and multivariate experiments across CRM, Product, and Marketing channels
  • •Measure incrementality and causal impact of marketing and promotional activities using statistical and experimentation frameworks
  • •Build segmentation frameworks, dashboards, and automated reporting to track KPIs such as retention, LTV, ROI, and business performance

Pay and Benefits

Salary: EUR 59,200
Perks:Learning Budget

Key Requirements

  • •5+ years of experience in Business Analytics, Marketing Analytics, Growth Analytics, CRM Analytics, or a related analytical role
  • •Strong experience analyzing CRM, loyalty programs, promotional mechanics, pricing incentives, discounts, cashback campaigns, referral programs, and customer lifecycle management
  • •Hands-on experience designing, executing, and evaluating A/B tests and multivariate experiments, including incrementality and causal impact analysis
  • •Excellent SQL skills and strong Python proficiency for statistical analysis, automation, forecasting, and predictive modeling
  • •Experience with BI tools such as Power BI, Tableau, Looker, or similar
Experience:5+ yearsE-commerceFood deliveryDark storesRetailTechMarketplaces
Skills:CommunicationStakeholder managementData-driven decision-makingStatistical analysis
Tech Stack:SQLPythonPower BITableauLookerA/B testingMultivariate experiments

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn