Marketing CRM Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own and scale Root’s centralized CRM-driven customer communications across email and SMS by leading the migration and consolidation of disparate systems into the Braze platform. Serve as technical owner for Braze architecture, governance, administration, and optimization, while designing and optimizing lifecycle journeys for acquisition, remarketing, retention, and re-engagement. Partner with cross-functional teams to improve deliverability, segmentation, experimentation, measurement, and executive-level reporting.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Serve as the primary technical owner of Root’s Braze platform, including architecture, configuration, governance, administration, and optimization.
•Lead the strategic migration and consolidation of customer communications into Root’s centralized CRM ecosystem.
•Translate operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies.
•Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels.
•Own email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks.

Pay and Benefits

Salary: USD 103,000 - 128,500

Key Requirements

•Lead large-scale migrations of customer communications across multiple internal systems and ownership groups.
•Rebuild and maintain email sender reputation, IP health, and deliverability performance in complex environments.
•Have deep understanding of email authentication protocols and deliverability infrastructure.
•Develop communication governance models across multiple business stakeholders.
•Balance technical platform requirements with customer experience, brand expression, compliance considerations, and business goals.

Experience:InsurtechLifecycle marketingMarketing technology

Skills:Strategic thinkingCross-functional collaborationExperimentationProblem-solvingStakeholder management

Tech Stack:BrazeEmailSMSPush notificationsIn-app messagingMarketing technologyCustomer journeysMarketing automationDeliverabilityIP reputation managementDomain healthAuthentication protocolsInbox placement optimizationData feedsAutomated workflowsIntegrations

Company Brief

Joinroot

Provides homeowners and renters insurance through a digital, mobile-first platform that offers personalized policies, streamlined quoting, and claims handling designed for modern consumers seeking straightforward coverage and competitive pricing.

Industry: InsurTech

Website

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Joinroot

5 days ago

Marketing CRM Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Serve as the primary technical owner of Root’s Braze platform, including architecture, configuration, governance, administration, and optimization.
•Lead the strategic migration and consolidation of customer communications into Root’s centralized CRM ecosystem.
•Translate operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies.
•Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels.
•Own email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks.

Pay and Benefits

Salary: USD 103,000 - 128,500

Key Requirements

•Lead large-scale migrations of customer communications across multiple internal systems and ownership groups.
•Rebuild and maintain email sender reputation, IP health, and deliverability performance in complex environments.
•Have deep understanding of email authentication protocols and deliverability infrastructure.
•Develop communication governance models across multiple business stakeholders.
•Balance technical platform requirements with customer experience, brand expression, compliance considerations, and business goals.

Experience:InsurtechLifecycle marketingMarketing technology

Skills:Strategic thinkingCross-functional collaborationExperimentationProblem-solvingStakeholder management

Company Brief

Joinroot

Industry: InsurTech

Website