デジタルマーケティング職（Digital Marketing Executive）

Informa
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Data-driven decision-making","Analytical thinking","Communication","Multitasking","Proactive"]

Execute digital marketing for exhibitions and events, driving visitor and exhibitor acquisition and engagement across websites, social media, email, and digital ads. Support daily campaign operations under the Marketing Manager, producing content, running SEO/SEM and social/email performance analysis, and improving conversion through A/B testing. Manage marketing tools and dashboards, collaborate with internal teams and external partners, and contribute to content marketing and event promotion.

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Informa
Informa
1 day ago

デジタルマーケティング職（Digital Marketing Executive）

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Job Summary

Execute digital marketing for exhibitions and events, driving visitor and exhibitor acquisition and engagement across websites, social media, email, and digital ads. Support daily campaign operations under the Marketing Manager, producing content, running SEO/SEM and social/email performance analysis, and improving conversion through A/B testing. Manage marketing tools and dashboards, collaborate with internal teams and external partners, and contribute to content marketing and event promotion.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and optimize event websites (updates, landing pages, content, performance, and basic HTML/CSS edits) and run SEO activities including monitoring and improvements.
  • •Operate social media channels (LinkedIn/Twitter X/Facebook/Instagram), plan/create/schedule content, manage community engagement, and run social ads with reporting.
  • •Plan and execute email marketing campaigns (content creation, segmentation, list management, GDPR compliance, analytics, and A/B tests) using marketing automation tools.
  • •Run digital advertising operations including SEM (Google Ads/Yahoo Ads), display and retargeting (including conversion tracking) and optimize performance using KPI/ROI analysis.
  • •Create and distribute content marketing assets (blogs, whitepapers/eBooks, case studies, infographics, video) and produce weekly/monthly reporting and dashboards with actionable insights.

Key Requirements

  • •University degree (marketing/business/communications-related majors preferred).
  • •2+ years of digital marketing experience, including website management/operations and day-to-day execution.
  • •Hands-on experience with social media operations and email marketing campaigns.
  • •Basic understanding of SEO and digital advertising fundamentals (including measurement and optimization).
  • •Business-level Japanese (reading/writing required) and basic English (reading/writing).
Experience:2+ yearsB2B marketingExhibitionsEventsDigital marketing
Education:Bachelor's in マーケティング、ビジネス、コミュニケーション関連
Skills:Data-driven decision-makingAnalytical thinkingCommunicationMultitaskingProactive
Certifications:Google広告認定資格Google Analytics Individual Qualification (GAIQ)HubSpot Inbound Marketing CertificationFacebook Blueprint Certification
Languages:JapaneseEnglish
Tech Stack:WordPressHubSpotGoogle AnalyticsGoogle Search ConsoleLinkedInTwitterXFacebookInstagramMailchimpMarketoPardotMicrosoft OfficeGoogle AdsYahoo!広告Google Display NetworkCanvaAdobe Creative SuitePhotoshopIllustrator

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn