Creative Strategist, Growth Marketing, Netherlands (12-Month Contract)

Canva
Amsterdam
Workplace: HybridContractFunction: Marketing & GrowthSkills: ["Analytical curiosity","Testing mindset","Ownership","Collaboration","Growth mindset"]

Drive Canva’s paid and organic growth creative for the Netherlands by combining user insights with performance rigor. Own the full creative cycle for regional campaigns—from research and briefing through production, editing, and analysis—then use dashboards to optimize results. Lead platform-native social creative strategy for Dutch audiences (Meta, TikTok, Instagram, and more), support UGC localization, and partner with analytics, data science, and agency teams to improve conversion across the funnel.

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Canva
Canva
3 days ago

Creative Strategist, Growth Marketing, Netherlands (12-Month Contract)

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Last checked: 20 hours agoStatus: Live

Job Summary

Drive Canva’s paid and organic growth creative for the Netherlands by combining user insights with performance rigor. Own the full creative cycle for regional campaigns—from research and briefing through production, editing, and analysis—then use dashboards to optimize results. Lead platform-native social creative strategy for Dutch audiences (Meta, TikTok, Instagram, and more), support UGC localization, and partner with analytics, data science, and agency teams to improve conversion across the funnel.
Location: Amsterdam
Workplace: Hybrid
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the creative flywheel across the full cycle (research, briefing, production, editing, analysis) and drive sprint cycles with regional and global teams.
  • •Analyze and optimize performance by using dashboards to identify winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments with analytics teams.
  • •Lead organic and paid social creative strategy for Dutch audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments.
  • •Own UGC, localization, and market insight by briefing/reviewing creator content and ensuring it is on-brand and platform-optimized with cultural fluency.
  • •Bridge in-house and agency teams to support conversion initiatives across the funnel, contributing to CRO to improve acquisition journey performance.

Key Requirements

  • •Hands-on experience in creative strategy or performance marketing, building creative that performs across paid and organic social.
  • •Deep understanding of platform-native formats and the ability to rigorously test, learn, and scale creative using frameworks.
  • •Strong experience using performance dashboards, data tools, and measurement/attribution approaches, including MMM and attribution.
  • •Genuine, deep knowledge of the Dutch market, with fluency in Dutch and English.
  • •Experience briefing and iterating creative in cross-functional sprint cycles with global teams and agency partners.
Experience:Growth marketingPerformance marketingSocial media
Skills:Analytical curiosityTesting mindsetOwnershipCollaborationGrowth mindset
Languages:EnglishDutch
Tech Stack:MetaTikTokInstagramYouTubeDashboardsMMMAttributionLift studiesCRO

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor