Lifecycle Marketing Manager

Thumbtack
Philippines
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Analytical skills","Proactive","Problem-solving","Attention to detail","Communication"]

Support and optimize lifecycle marketing programs for pros and consumers, executing campaigns across email, push notifications, and in-app messaging. Run and refine A/B tests and experiments, analyze performance dashboards, and use insights to improve targeting, timing, and message frequency. Partner with creative and technical teams to develop campaign ideas and audience segmentation strategies, deploying with limited guidance while proactively identifying inefficiencies and improving processes.

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FursaFursa
Thumbtack
Thumbtack
10 months ago

Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Support and optimize lifecycle marketing programs for pros and consumers, executing campaigns across email, push notifications, and in-app messaging. Run and refine A/B tests and experiments, analyze performance dashboards, and use insights to improve targeting, timing, and message frequency. Partner with creative and technical teams to develop campaign ideas and audience segmentation strategies, deploying with limited guidance while proactively identifying inefficiencies and improving processes.
Location: Philippines
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and optimize lifecycle marketing programs across email, push, and in-app messaging.
  • •Execute A/B tests and experimentation to improve campaign performance and engagement.
  • •Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting.
  • •Support the development and refinement of campaign ideas with creative and technical teams.
  • •Deploy and optimize campaigns, reviewing dashboards and using data to drive decision-making and process improvements.

Key Requirements

  • •3-5 years of experience in lifecycle marketing, CRM, or related roles.
  • •Hands-on experience managing lifecycle campaigns across email, push, and in-app messaging.
  • •Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices.
  • •Experience running A/B tests and using data-driven insights to optimize campaigns.
  • •Strong analytical and communication skills to interpret performance metrics and present recommendations clearly.
Skills:Analytical skillsProactiveProblem-solvingAttention to detailCommunication
Tech Stack:EmailSMSPush notificationsIn-app messagingAudience segmentationA/B testing

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn