Product Manager, Acquisition

Figma
San Francisco, New York, United States
Workplace: HybridFull timeUSD 169,000 - 303,000 annuallyFunction: Product ManagementExperience: 5+ yearsSkills: ["Cross-functional collaboration","Metrics-driven decision making","User empathy","Data-driven experimentation","Strategic thinking"]

Own user acquisition and top-of-funnel growth for Figma’s logged-out and sign-up experiences as part of the Growth organization. Partner cross-functionally to craft and execute a strategy across Figma’s product suite, build experiments and new features, and improve visibility in traditional and generative search. Collaborate with Growth Marketing to connect experimentation with measurement and product–marketing alignment, including an EDU strategy focused on students and educators.

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FursaFursa
Figma
Figma
1 month ago

Product Manager, Acquisition

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Job Summary

Own user acquisition and top-of-funnel growth for Figma’s logged-out and sign-up experiences as part of the Growth organization. Partner cross-functionally to craft and execute a strategy across Figma’s product suite, build experiments and new features, and improve visibility in traditional and generative search. Collaborate with Growth Marketing to connect experimentation with measurement and product–marketing alignment, including an EDU strategy focused on students and educators.
Location: San Francisco, New York, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Develop and execute a strategy to drive new user acquisition across Figma’s product suite in partnership with cross-functional teams.
  • •Create and manage a portfolio of experiments and features for logged-out and sign-up experiences.
  • •Build and optimize systems to improve Figma visibility in traditional search and generative search experiences.
  • •Partner with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration.
  • •Own the EDU product strategy to help students and educators discover Figma early and grow into lifelong users, especially for AI products.

Pay and Benefits

Salary: USD 169,000 - 303,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirementParental LeavePaid LeaveCell PhoneHome Internet

Key Requirements

  • •5+ years of product management experience
  • •Experience leading major product or growth initiatives across user-facing products
  • •Ability to connect team-level work to broader business and user value through metrics
  • •Strong cross-functional collaboration skills with product development and marketing/business functions
  • •Deep user empathy and the ability to navigate complex product spaces
Experience:5+ yearsGrowth initiativesUser-facing productsData-driven experimentationAI-powered product development
Skills:Cross-functional collaborationMetrics-driven decision makingUser empathyData-driven experimentationStrategic thinking
Languages:English

Company Brief

Figma
Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn