Assistant Trade Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own trade marketing strategy execution for the Douyin platform by developing monthly, quarterly, and annual marketing plans and driving campaign, challenge, and live streaming activities to build user participation and brand awareness. Continuously monitor Douyin and competitor trends, analyze key performance metrics (views, likes, comments, shares, follower growth, conversions), and optimize content and campaigns. Coordinate influencer/KOL-KOC collaborations and support regional trade initiatives while managing A&P spend.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Develop and implement monthly, quarterly, and annual marketing plans for the Douyin platform.
•Plan and execute Douyin campaign activities (including challenge campaigns and live streaming) to increase engagement and brand awareness.
•Continuously monitor Douyin and competitors’ trends and provide insights and improvement suggestions.
•Work with TP to analyze Douyin metrics, generate data reports, and optimize content and campaign performance.
•Identify and engage Douyin influencers (KOLs/KOCs), plan collaboration campaigns, evaluate effectiveness, and manage A&P cost spending.

Key Requirements

•Develop monthly, quarterly, and annual marketing plans and oversee execution for the Douyin platform.
•Plan and execute Douyin marketing activities including challenge campaigns and live streaming events.
•Monitor Douyin trends and competitors’ operational strategies and provide market insights.
•Analyze Douyin performance metrics (views, likes, comments, shares, follower growth, conversion rates) and optimize strategy.
•Identify and manage Douyin influencer (KOL/KOC) collaborations and evaluate effectiveness.

Skills:Cross-functional collaborationData analysisStrategic planningCampaign optimizationPerformance monitoring

Tech Stack:DouyinLive streamingKOL/KOC

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

1 month ago

Assistant Trade Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Develop and implement monthly, quarterly, and annual marketing plans for the Douyin platform.
•Plan and execute Douyin campaign activities (including challenge campaigns and live streaming) to increase engagement and brand awareness.
•Continuously monitor Douyin and competitors’ trends and provide insights and improvement suggestions.
•Work with TP to analyze Douyin metrics, generate data reports, and optimize content and campaign performance.
•Identify and engage Douyin influencers (KOLs/KOCs), plan collaboration campaigns, evaluate effectiveness, and manage A&P cost spending.

Key Requirements

•Develop monthly, quarterly, and annual marketing plans and oversee execution for the Douyin platform.
•Plan and execute Douyin marketing activities including challenge campaigns and live streaming events.
•Monitor Douyin trends and competitors’ operational strategies and provide market insights.
•Analyze Douyin performance metrics (views, likes, comments, shares, follower growth, conversion rates) and optimize strategy.
•Identify and manage Douyin influencer (KOL/KOC) collaborations and evaluate effectiveness.

Skills:Cross-functional collaborationData analysisStrategic planningCampaign optimizationPerformance monitoring

Tech Stack:DouyinLive streamingKOL/KOC

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website