Senior Marketing Manager

inDrive
Pretoria
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Cross-functional collaboration","Analytical thinking","Execution-focused mindset","Influencing stakeholders","Agency management"]

Drive passenger acquisition, retention, and brand growth for the inDrive Southern Africa region with a primary focus on South Africa. Adapt and execute inDrive’s global brand strategy across multi-channel (360°) campaigns, activations, and partnerships, working hands-on with a local matrix team. Partner on budgets and planning, analyze acquisition/retention funnels, and run performance marketing hypotheses to surface product and marketing improvements.

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FursaFursa
inDrive
inDrive
2 days ago

Senior Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Drive passenger acquisition, retention, and brand growth for the inDrive Southern Africa region with a primary focus on South Africa. Adapt and execute inDrive’s global brand strategy across multi-channel (360°) campaigns, activations, and partnerships, working hands-on with a local matrix team. Partner on budgets and planning, analyze acquisition/retention funnels, and run performance marketing hypotheses to surface product and marketing improvements.
Location: Pretoria
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Execute locally relevant marketing strategy by adapting inDrive global brand guidelines for South Africa and surrounding Southern Africa markets.
  • •Partner with business development, driver operations, and other local functions within a matrix to drive hands-on campaign execution.
  • •Contribute to and develop marketing briefs, ensuring creatives are culturally relevant.
  • •Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness.
  • •Analyze acquisition and retention funnels, run customer development (CustDev) research, and test performance marketing hypotheses with the in-house team.

Key Requirements

  • •4+ years of digital consumer marketing experience, ideally within a global or multinational company.
  • •Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations.
  • •Experience working with influencer marketing and partnerships.
  • •Comfort operating in a matrix structure, collaborating with and influencing multiple stakeholders without direct authority.
  • •Strong analytical skills to assess campaign and funnel performance and translate data into action.
Experience:4+ yearsDigital consumer marketingMobile productsMultinational company
Skills:Cross-functional collaborationAnalytical thinkingExecution-focused mindsetInfluencing stakeholdersAgency management

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn